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isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
~isPartOf:"International journal of industrial organization"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Markenfamilie"
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Konsumentenverhalten
Brand architecture
61
Markenarchitektur
61
Brand management
54
Markenführung
54
Corporate reputation
26
Firmenimage
26
Brand image
14
Corporate culture
14
Markenimage
14
Unternehmenskultur
14
Brand
12
Markenartikel
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Marketing management
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Marketingmanagement
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Cultural heritage
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Kulturgüter
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Consumer behaviour
6
corporate brand
6
corporate heritage
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Beziehungsmarketing
5
Relationship marketing
5
corporate brand management
5
China
4
Stakeholder
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brand orientation
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corporate branding
4
Corporate Social Responsibility
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Corporate heritage
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Corporate social responsibility
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Führungsstil
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HR marketing
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Leadership style
3
Personalmarketing
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Public relations
3
Schweden
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Sweden
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corporate heritage brands
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corporate marketing
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Balmer, John M. T.
1
Barnier, Virginie de
1
Chen, Weifeng
1
Ghuman, Mandeep Kaur
1
He, Xinming
1
Kato, Takumi
1
Lin, Zhibin
1
Mann, Bikram Jit Singh
1
Pecot, Fabien
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Rindell, Anne
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Strandvik, Tore
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European business review : EBR ; the official journal of the International Management Centres, Europe
International journal of industrial organization
The journal of brand management : an international journal
Journal of business research : JBR
7
European journal of marketing : EJM
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
2
Corporate communications : an international journal
2
Journal of general management
2
Journal of retailing and consumer services
2
SpringerLink / Bücher
2
Asia-Pacific journal of management research and innovation
1
Brand management ; Vol. 4
1
Corporate social responsibility and environmental management
1
Decision
1
Erfurter Hefte zum angewandten Marketing
1
European management review : EMR
1
Family business review : journal of the Family Firm Institute
1
Fashion branding and communication : core strategies of European luxury brands
1
Forum Mergers & Acquisitions 2014 : Beiträge aus rechts- und wirtschaftswissenschaftlicher Sicht ; [Konferenzbeiträge ... 3. Fachsymposiums "Mergers & Acquisitions im Spannungsfeld der Rechts- und Wirtschaftswissenschaften - aktuelle Erkenntnisse aus Forschung und Praxis" ; am 29.11.2013 ... in Düsseldorf]
1
Humanomics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business
1
International journal of business and globalisation : IJBG
1
International journal of entrepreneurship and small business : IJESB
1
International journal of hospitality management
1
International marketing : emerging markets
1
International marketing review
1
International studies of management and organization
1
Inventi impact: retailing & consumer services
1
Journal of Islamic marketing
1
Journal of business strategies
1
Journal of business strategies : JBS
1
Journal of consumer behaviour
1
Journal of fashion marketing and management
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of modelling in management
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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ECONIS (ZBW)
6
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1
Synergistic effect of matching corporate and product brand images on purchase intentions : comparing the importance of functional and emotional value
Kato, Takumi
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 671-684
Persistent link: https://www.econbiz.de/10012792883
Saved in:
2
Brands using historical references : a consumers' perspective
Pecot, Fabien
;
Barnier, Virginie de
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011891320
Saved in:
3
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Saved in:
4
Corporate heritage brands in China : consumer engagement with China's most celebrated corporate heritage brand - Tong Ren Tang: 同仁堂
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 194-210
Persistent link: https://www.econbiz.de/10011350044
Saved in:
5
Scale development and validation for measuring corporate brand associations
Mann, Bikram Jit Singh
;
Ghuman, Mandeep Kaur
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 43-62
Persistent link: https://www.econbiz.de/10010234570
Saved in:
6
Corporate brand evolution : corporate brand images evolving in consumers' everyday life
Rindell, Anne
;
Strandvik, Tore
- In:
European business review : EBR ; the official journal …
22
(
2010
)
3
,
pp. 276-286
Persistent link: https://www.econbiz.de/10003988614
Saved in:
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