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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~source:"econis"
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Search: subject_exact:"Neuproduktentwicklung"
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New product development
147
Produktentwicklung
147
Innovation
69
Innovation management
56
Innovationsmanagement
56
Consumer behaviour
27
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Sosa, Manuel
11
Mihm, Jürgen
5
Dahl, Darren W.
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Homburg, Christian
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Kim, Sang Hyun
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Netessine, Serguei
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Rowles, Craig
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Chan, Tian Heong
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Chattopadhyay, Amitava
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Gargiulo, Martin
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Kapur, P. K.
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Mortensen, Mark
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Ompal Singh
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Rubera, Gaia
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Faculty & research / Insead : working paper series
International journal of technology marketing : IJTMkt
Journal of marketing
Journal of the Academy of Marketing Science
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
192
International journal of innovation management
155
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of product development : IJPD
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IEEE transactions on engineering management : EM
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Research policy : policy, management and economic studies of science, technology and innovation
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R & D management
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International journal of technology management : IJTM
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Journal of engineering and technology management : JET-M
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Management science : journal of the Institute for Operations Research and the Management Sciences
55
The journal of business & industrial marketing
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Creativity and innovation management
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International journal of product lifecycle management : IJPLM
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European journal of operational research : EJOR
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Journal of open innovation : technology, market, and complexity
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of project management : the journal of The International Project Management Association
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Springer eBook Collection
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European journal of innovation management
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Production and operations management : an international journal of the Production and Operations Management Society
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Harvard-Business-Manager : das Wissen der Besten
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Harvard business review : HBR
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ECONIS (ZBW)
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1
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
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2
How product complexity affects consumer adoption of new products : the role of feature heterogeneity and interrelatedness
Fürst, Andreas
;
Pečornik, Nina
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047772
Saved in:
3
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
4
Too many meetings? : scheduling rules for team coordination
Roels, Guillaume
;
Corbett, Charles J.
-
2023
-
Revised version of 2021/53/TOM
Persistent link: https://www.econbiz.de/10014362850
Saved in:
5
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
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6
Corporate lobbying and product recalls : an investigation in the U.S. medical device industry
Giannetti, Verdiana
;
Srinivasan, Raji
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 941-960
Persistent link: https://www.econbiz.de/10013389487
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7
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
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8
When do marketing ideation crowdsourcing contests create shareholder value? : the effect of contest design and marketing resource factors
Cao, Zixia
;
Feng, Hui
;
Wiles, Michael A.
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 99-120
Persistent link: https://www.econbiz.de/10014582902
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9
Why and when to launch new products during a recession : an empirical investigation of the U.K. FMCG industry and the U.S. automobile industry
Talay, M. Berk
;
Pauwels, Koen
;
Seggie, Steven H.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 576-598
Persistent link: https://www.econbiz.de/10015047905
Saved in:
10
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
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