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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Consumer behaviour"
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Search: subject_exact:"Neuproduktentwicklung"
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Consumer behaviour
New product development
266
Produktentwicklung
266
Innovation
173
Innovation management
124
Innovationsmanagement
124
Konsumentenverhalten
46
Product design
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Technischer Fortschritt
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Choi, Jeonghye
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Kim, Kyung Hoon
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Schreier, Martin
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Abrate, Graziano
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Akrout, Houcine
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Baccarella, Christian V.
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Baima, Gabriele
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Chatterjee, Subimal
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Faculty & research / Insead : working paper series
Journal of business research : JBR
Journal of marketing
The journal of product innovation management : an international publication of the Product Development & Management Association
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Springer Proceedings in Business and Economics
10
SpringerLink / Bücher
10
International journal of innovation management
8
International journal of technology marketing : IJTMkt
8
Research policy : policy, management and economic studies of science, technology and innovation
7
Springer eBook Collection
7
Technological forecasting & social change : an international journal
7
International journal of product development : IJPD
6
Journal of international consumer marketing
6
Journal of strategic marketing
6
Cogent business & management
5
European journal of innovation management : EJIM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of marketing management : MM
5
Journal of the Academy of Marketing Science
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
The journal of brand management : an international journal
5
The journal of product & brand management
5
Asia Pacific journal of marketing and logistics
4
International journal of innovation and technology management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing theory and practice
4
Research
4
The journal of consumer marketing
4
Australasian marketing journal
3
European journal of innovation management
3
European journal of marketing
3
Folia oeconomica Stetinensia : FOS
3
Harvard business review : HBR
3
IEEE transactions on engineering management : EM
3
International journal of product lifecycle management : IJPLM
3
Journal of customer behaviour
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ECONIS (ZBW)
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1
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
2
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
3
Consumer reviews and product life cycle : on the temporal dynamics of electronic word of mouth on movie box office
Delre, Sebastiano A.
;
Luffarelli, Jonathan
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-26
Persistent link: https://www.econbiz.de/10013534120
Saved in:
4
The effect of sustainable product innovation on the consumer-luxury brand relationship : the role of past identity salience
Hemonnet-Goujot, Aurélie
;
Kessous, Aurélie
;
Magnoni, Fanny
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1513-1524
Persistent link: https://www.econbiz.de/10013194474
Saved in:
5
Does one rotten apple always spoil the barrel? : the role of perceptions of empowerment when consumers observe destructive others in online co-creation activities
Schweitzer, Fiona Maria
;
Mai, Robert
- In:
Journal of business research : JBR
152
(
2022
),
pp. 436-446
Persistent link: https://www.econbiz.de/10013494003
Saved in:
6
Understanding influencer marketing : the role of congruence between influencers, products and consumers
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 186-195
Persistent link: https://www.econbiz.de/10012581593
Saved in:
7
The influence of motivational factors on ongoing product design decisions
Bleda, Mercedes
;
Querbes, Adrien
;
Healey, Mark
- In:
Journal of business research : JBR
129
(
2021
),
pp. 562-569
Persistent link: https://www.econbiz.de/10012509704
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8
Nostalgia : triggers and its role on new product purchase intentions
Xia, Lan
;
Wang, Joyce
;
Santana, Shelle
- In:
Journal of business research : JBR
135
(
2021
),
pp. 183-194
Persistent link: https://www.econbiz.de/10012647777
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9
Do they see the signs? : organizational response behavior to customer complaint messages
Janda-Eble, Sergej
;
Polthier, Andreas
;
Kuester, Sabine
- In:
Journal of business research : JBR
137
(
2021
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012665696
Saved in:
10
How less congruent new products drive brand engagement : the role of curiosity
Gerrath, Maximilian H. E. E.
;
Biraglia, Alessandro
- In:
Journal of business research : JBR
127
(
2021
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
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