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isPartOf:"Food and wine events in Europe : a stakeholder approach"
~isPartOf:"Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Event-Marketing"
~subject:"Weinbau"
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Event-Marketing
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Event marketing
49
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Food and wine events in Europe : a stakeholder approach
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
International journal of contemporary hospitality management
The journal of brand management : an international journal
SpringerLink / Bücher
36
Tourism management : research, policies, practice
30
International journal of event and festival management
24
Customer Experience : Forum Dienstleistungsmanagement
22
Journal of travel and tourism marketing
21
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
International journal of hospitality management
18
Journal of business research : JBR
16
Tourism management perspectives : TMP
15
Markenkommunikation und Beziehungsmarketing
14
Journal of hospitality marketing & management
13
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Event-Marketing : Trends und Entwicklungen
12
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Sport management review
12
Springer eBook Collection
11
essentials
11
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Memorable customer experiences : a research anthology
8
Wirtschaftswissenschaft
8
Stand und Perspektiven der Eventforschung
7
The business of events management
7
European Sport management quarterly : ESMQ
6
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
6
Events und Sport : Stand und Perspektiven der Eventforschung
6
Journal of advertising research
6
Essentials
5
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
5
Events und Erlebnis : Stand und Perspektiven der Eventforschung
5
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ECONIS (ZBW)
49
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1
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
Can perceived coolness enhance memorable customer experience? : the role of customer engagement
Tsaur, Sheng-Hshiung
;
Teng, Hsiu-Yu
;
Han, Tien-Cheng
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4468-4485
Persistent link: https://www.econbiz.de/10014430129
Saved in:
3
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
4
Event tourist experience value : multi-item scale development and validation
Zhan, Fenping
;
Wang, Chunlei
;
Luo, Wenwei
;
Luo, Jiayi
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2246-2266
Persistent link: https://www.econbiz.de/10014280954
Saved in:
5
The influence of brand experiences on consumer-based brand equity
Pina, Rita
;
Dias, Álvaro Lopes
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012487202
Saved in:
6
Escape, entitlement, and experience : liminoid motivators within commercial hospitality
Taheri, Babak
;
Farrington, Thomas
;
Gori, Keith
;
Hogg, Gill
- In:
International journal of contemporary hospitality management
29
(
2017
)
4
,
pp. 1148-1166
Persistent link: https://www.econbiz.de/10011707992
Saved in:
7
The accommodation experiencescape : a comparative assessment of hotels and Airbnb
Mody, Makarand Amrish
;
Suess, Courtney
;
Lehto, Xinran Y.
- In:
International journal of contemporary hospitality management
29
(
2017
)
9
,
pp. 2377-2404
Persistent link: https://www.econbiz.de/10011761814
Saved in:
8
Modeling event attendees' experiences during customer-customer encounters (CCEs)
Wei, Wei
;
Miao, Li
;
Cai, Liping A.
;
Adler, Howard
- In:
International journal of contemporary hospitality management
29
(
2017
)
8
,
pp. 2085-2102
Persistent link: https://www.econbiz.de/10011783565
Saved in:
9
Contemporary issues in events, festivals and destination management
Van Niekerk, Mathilda
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011702090
Saved in:
10
Guest editorial: Contemporary issues in events, festivals and destination management
Van Niekerk, Mathilda
- In:
International journal of contemporary hospitality management
29
(
2017
)
3
,
pp. 842-847
Persistent link: https://www.econbiz.de/10011702091
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