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isPartOf:"Handbook of research in international marketing"
~isPartOf:"APROMA review"
~isPartOf:"Journal of global marketing"
~subject:"Developing countries"
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International marketing
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Andaleeb, Syed S.
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Handbook of research in international marketing
APROMA review
Journal of global marketing
The journal of development studies : JDS
3
International marketing ; Vol. 1
2
Journal of international marketing
2
Macromarketing - a global focus ; Vol. 4
2
United Nations publication
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Advances in international marketing
1
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Asia Pacific journal of marketing and logistics
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Bochumer Schriften zur Entwicklungsforschung und Entwicklungspolitik
1
Brand management in emerging markets : theories and practice
1
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
1
Changement social : histoires de vie et choix théoriques en sciences sociales
1
Collection coopération et développement
1
Contemporary economic policy : a journal of Western Economic Association International
1
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1
Discussion papers / United Nations Conference on Trade and Development
1
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1
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1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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1
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International business review : the official journal of the European International Business Academy
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International journal of innovation management
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International marketing ; Vol. 2
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Journal of euromarketing
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ECONIS (ZBW)
13
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1
Analyzing the association between bottom of the pyramid (BoP) and export performance in born global firms : a FGLS model approval between 2011 and 2021
Escandon-Barbosa, Diana
;
Castro Aristizabal, Geovanny
; …
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10014321500
Saved in:
2
How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
Saved in:
3
Factors that distinguish proactive versus reactive exporters : decisions by export firms in a developing country
Sibanda, Khutula
;
Erwee, Ronel
;
Ng, Eric
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 69-84
Persistent link: https://www.econbiz.de/10008987050
Saved in:
4
Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Handbook of research in international marketing
,
(pp. 48-67)
.
2011
Persistent link: https://www.econbiz.de/10009384957
Saved in:
5
Bottom of the pyramid market : theory and practice
Jain, Subhash C.
- In:
Handbook of research in international marketing
,
(pp. 376-392)
.
2011
Persistent link: https://www.econbiz.de/10009387356
Saved in:
6
New product development for the base of the pyramid : a theory- and case-based framework
Nakata, Cheryl C.
;
Berger, Estelle
- In:
Handbook of research in international marketing
,
(pp. 349-375)
.
2011
Persistent link: https://www.econbiz.de/10009387357
Saved in:
7
Integrated strategies for the base of the pyramid
Sarathy, Ravi
- In:
Handbook of research in international marketing
,
(pp. 335-348)
.
2011
Persistent link: https://www.econbiz.de/10009387359
Saved in:
8
"Fair trade" marketing : theory and practice
Prager, Charles
- In:
APROMA review
(
1995
),
pp. 9-15
Persistent link: https://www.econbiz.de/10001197046
Saved in:
9
The strategy pyramid : strategic marketing analysis for developing countries
Andaleeb, Syed S.
- In:
Journal of global marketing
3
(
1989
)
1
,
pp. 7-32
Persistent link: https://www.econbiz.de/10001098390
Saved in:
10
Remanufacturing marketing strategies and developing countries
Walle, Alf H.
- In:
Journal of global marketing
1
(
1988
)
4
,
pp. 75-89
Persistent link: https://www.econbiz.de/10001086736
Saved in:
1
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