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isPartOf:"Handbook of research in international marketing"
~isPartOf:"Advances in International Marketing Ser."
~isPartOf:"International marketing review"
~isPartOf:"Journal of global marketing"
~subject:"Emerging economies"
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Search: subject_exact:"Internationaler Vertrieb"
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Emerging economies
International marketing
271
Internationales Marketing
271
Consumer behaviour
70
Konsumentenverhalten
70
Welt
42
World
42
Brand management
38
Markenführung
38
Brand image
35
Markenimage
35
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34
Marketingmanagement
34
Cultural identity
32
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32
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25
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Zahoor, Nadia
3
Kara, Ali
2
Khan, Zaheer
2
Andrews, Taylah
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Apil, Ali Riza
1
Ar, Aybeniz Akdeniz
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Arslan, Ahmad
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Barnes, Bradley R.
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Belk, Russell W.
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1
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1
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1
Fu, Huifen
1
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1
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1
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1
Hamzaoui-Essoussi, Leila
1
Hong, Aoran
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Handbook of research in international marketing
Advances in International Marketing Ser.
International marketing review
Journal of global marketing
Journal of international marketing
13
International journal of emerging markets
7
Journal of business research : JBR
6
Harvard business review : HBR
4
International business review : the official journal of the European International Business Academy
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of strategic marketing
3
SpringerLink / Bücher
3
The journal of product & brand management
3
Advances in international marketing
2
European journal of international management : EJIM
2
Harvard-Business-Manager : das Wissen der Besten
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business and globalisation : IJBG
2
International journal of management and economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing in the fast changing world
2
Journal of Asia Business Studies
2
Journal of East-West business
2
Journal of international consumer marketing
2
Journal of marketing
2
Journal of marketing for higher education
2
Journal of the Academy of Marketing Science
2
Management for Professionals
2
New world marketing
2
Research handbook on export marketing
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Academy of Management journal : AMJ
1
Acta Universitatis Danubius / Oeconomica
1
Asia Pacific business review
1
Asian journal of management cases
1
Business economics in a rapidly-changing world
1
Business horizons
1
Business practices in emerging and re-emerging markets
1
Business, society and politics : multinationals in emerging markets
1
Critical perspectives on international business
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ECONIS (ZBW)
22
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22
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1
International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises
Zahoor, Nadia
;
Khan, Zaheer
;
Arslan, Ahmad
;
Khan, Huda
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 755-782
Persistent link: https://www.econbiz.de/10013396319
Saved in:
2
Can customization promote product innovation in the global B2B market? : Evidence from export manufacturing firms from emerging markets
Hong, Aoran
;
Li, Xia
;
Wang, Yonggui
;
Shi, Mengting
- In:
International marketing review
40
(
2023
)
4
,
pp. 636-666
Persistent link: https://www.econbiz.de/10014469947
Saved in:
3
International servitization of SMEs in emerging markets : antecedents and boundary conditions
Zahoor, Nadia
;
Christofi, Michael
;
Nwoba, Arinze Christian
- In:
International marketing review
40
(
2023
)
4
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014469949
Saved in:
4
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
5
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
6
Same, same but different! : new service development in the context of emerging markets : a review
Dubiel, Anna
;
Mukherji, Prokriti
- In:
International marketing review
39
(
2022
)
5
,
pp. 1226-1251
Persistent link: https://www.econbiz.de/10013455462
Saved in:
7
The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Pham, Thi Song Hanh
;
Monkhouse, Lien Le
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
5
,
pp. 606-628
Persistent link: https://www.econbiz.de/10011730785
Saved in:
8
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
9
Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
Saved in:
10
Exploring consumers' expectations of sustainability in mature and emerging markets
Gassler, Birgit
;
Meyer-Höfer, Marie von
;
Spiller, Achim
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011654062
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