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isPartOf:"Handbook of research in international marketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of strategic marketing"
~subject:"Konsumentenverhalten"
~subject:"Multinationales Unternehmen"
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Search: subject_exact:"Internationaler Vertrieb"
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Konsumentenverhalten
Multinationales Unternehmen
International marketing
62
Internationales Marketing
62
Advertising effects
13
Consumer behaviour
13
Werbewirkung
13
Market research
9
Marketing management
9
Marketingmanagement
9
Marktforschung
9
Advertising
8
Brand
8
Markenartikel
8
Werbung
8
Brand management
7
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5
Internationaler Markteintritt
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Developing countries
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Entwicklungsländer
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Perception
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Standardisierung
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Bibliometrics
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Brand image
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China
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Export
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3
Forschung
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English
14
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Diehl, Sandra
2
Mueller, Barbara
2
Afshardoost, Mona
1
Akaka, Melissa Archpru
1
Alden, Dana
1
Bowden, Jana
1
Butt, Muhammad Mohsin
1
Costley, Carolyn
1
Crespo, Cátia Fernandes
1
Dens, Nathalie
1
Erramilli, M. Krishna
1
Eshaghi, Mohammad Sadegh
1
Gentry, James W.
1
Goos, Peter
1
Haley, Hillary
1
Heffernan, Troy
1
Hyun, Yong J.
1
Inacio, Nicole
1
Jeong, Yoojeong
1
Jun, Sunkyu
1
Koinig, Isabell
1
Koslow, Scott
1
Mols, Niels Peter
1
Pelsmacker, Patrick de
1
Rajabi, Mahdi
1
Schmitt, Bernd H.
1
Srivastava, Rajesh K.
1
Taylor, Charles Raymond
1
Terlutter, Ralf
1
Wilkins, Stephen
1
Zhang, Shi
1
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Handbook of research in international marketing
International journal of advertising : the quarterly review of marketing communications
Journal of strategic marketing
International marketing review
68
Journal of international marketing
54
Journal of business research : JBR
40
Journal of global marketing
31
Journal of international consumer marketing
25
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
18
Asia Pacific journal of marketing and logistics
16
International business review : the official journal of the European International Business Academy
15
Industrial marketing management : the international journal for industrial and high-tech firms
13
The journal of brand management : an international journal
11
Journal of euromarketing
10
SpringerLink / Bücher
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of the Academy of Marketing Science
8
Management international review : mir ; journal of international business
8
The journal of product & brand management
8
Cross-cultural and critical perspectives on brands
6
Europäische Hochschulschriften / 5
6
International journal of emerging markets
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European journal of marketing : EJM
5
Harvard business review : HBR
5
International journal of export marketing
5
International marketing ; Vol. V
5
Journal of international management
5
Journal of world business : JWB
5
Qualitative market research : an international journal
5
Gabler Edition Wissenschaft
4
International business and economics research journal
4
International journal of business and emerging markets : IJBEM
4
International journal of business and globalisation : IJBG
4
Journal of business ethics : JOBE
4
Journal of international entrepreneurship
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of marketing communications
4
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ECONIS (ZBW)
14
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14
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date (oldest first)
1
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
2
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
3
The influence of corporate social responsibility associations on consumers' perceptions towards global brands
Crespo, Cátia Fernandes
;
Inacio, Nicole
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 679-695
Persistent link: https://www.econbiz.de/10012202787
Saved in:
4
Dual consumer-organisation identification in international alliances and partnerships : consumers’ supportive intentions towards local and foreign firms
Wilkins, Stephen
;
Butt, Muhammad Mohsin
;
Heffernan, Troy
- In:
Journal of strategic marketing
26
(
2018
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10011976361
Saved in:
5
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
6
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
7
The moderating effect of self-esteem on consumer responses to global positioning in advertising
Jun, Sunkyu
;
Jeong, Yoojeong
;
Gentry, James W.
;
Hyun, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011689808
Saved in:
8
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
9
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
10
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
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