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isPartOf:"Handbook of research in international marketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Research handbook on export marketing"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Internationaler Vertrieb"
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Internationales Marketing
Konsumentenverhalten
International marketing
57
Advertising effects
12
Werbewirkung
12
Market research
9
Marktforschung
9
Advertising
8
Consumer behaviour
8
Werbung
8
Brand
7
Markenartikel
7
USA
7
United States
7
Welt
5
World
5
Brand management
4
Developing countries
4
Entwicklungsländer
4
Globalisierung
4
Globalization
4
Markenführung
4
Standardisierung
4
Standardization
4
Bibliometrics
3
Bibliometrie
3
Cultural identity
3
Emerging economies
3
Forschung
3
International market entry
3
Internationaler Markteintritt
3
Kulturelle Identität
3
New product development
3
Produktentwicklung
3
Research
3
Schwellenländer
3
Comparison
2
Deutschland
2
Export
2
Germany
2
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Article
57
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Aufsatz im Buch
30
Book section
30
Article in journal
18
Aufsatz in Zeitschrift
18
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Konferenzbeitrag
1
Market information
1
Marktinformation
1
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Language
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English
57
Author
All
Diehl, Sandra
3
Griffith, David A.
3
Julian, Craig C.
3
Mueller, Barbara
3
Johansson, Johny K.
2
Magnusson, Peter
2
Samiee, Saeed
2
Sarathy, Ravi
2
Terlutter, Ralf
2
Westjohn, Stanford A.
2
Yalcinkaya, Goksel
2
Zhang, Shi
2
Akaka, Melissa Archpru
1
Alden, Dana
1
Ali, M. Yunus
1
Amin, Muslim
1
Arora, Soma
1
Asseraf, Yoel
1
Bamiatzi, Vassiliki
1
Bao, Yeqing
1
Berger, Estelle
1
Buchan, Nancy R.
1
Cavusgil, S. Tamer
1
Chan, Terri H.
1
Chang, Chingching
1
Cheung, Fanny S. L.
1
Costley, Carolyn
1
Craig, C. S.
1
Cui, Geng
1
Dens, Nathalie
1
Douglas, Susan P.
1
Durrieu, François
1
El Banna, Alia
1
Engle, Robert L.
1
Erramilli, M. Krishna
1
Evans, Jody
1
Fastoso, Fernando
1
Gencturk, Esra
1
Gentry, James W.
1
Goos, Peter
1
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Handbook of research in international marketing
International journal of advertising : the quarterly review of marketing communications
Research handbook on export marketing
International marketing review
132
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
37
SpringerLink / Bücher
37
Journal of international consumer marketing
34
Europäische Hochschulschriften / 5
31
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Springer eBook Collection
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
57
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57
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1
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
2
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
3
Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact
Chan, Terri H.
;
Tse, Caleb H.
;
Hung, Kineta
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 11-37
Persistent link: https://www.econbiz.de/10011687864
Saved in:
4
The moderating effect of self-esteem on consumer responses to global positioning in advertising
Jun, Sunkyu
;
Jeong, Yoojeong
;
Gentry, James W.
;
Hyun, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011689808
Saved in:
5
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
6
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
7
A retrospective on the state of international advertising research in advertising, communication, and marketing journals : 1963-2014
Khang, Hyoungkoo
;
Han, Sangpil
;
Shin, Sumin
;
Jung, A-Reum
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 540-568
Persistent link: https://www.econbiz.de/10011567085
Saved in:
8
The impact of globalization drivers on strategy-performance relationships in international markets
Solberg, Carl Arthur
;
Durrieu, François
- In:
Research handbook on export marketing
,
(pp. 163-184)
.
2014
Persistent link: https://www.econbiz.de/10010472680
Saved in:
9
Pricing capabilities : design, development and validation of a scale and implications for export marketing
Liozu, Stephan
;
Hinterhuber, Andreas
- In:
Research handbook on export marketing
,
(pp. 145-162)
.
2014
Persistent link: https://www.econbiz.de/10010472682
Saved in:
10
Internationalization processes of professional service firms
Koed Madsen, Tage
- In:
Research handbook on export marketing
,
(pp. 132-144)
.
2014
Persistent link: https://www.econbiz.de/10010472824
Saved in:
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