Pricing capabilities : design, development and validation of a scale and implications for export marketing
Year of publication: |
2014
|
---|---|
Authors: | Liozu, Stephan ; Hinterhuber, Andreas |
Published in: |
Research handbook on export marketing. - Cheltenham, UK : EE, Edward Elgar Publishing, ISBN 1-78195-438-0. - 2014, p. 145-162
|
Subject: | pricing | capability | Internationales Marketing | International marketing |
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