//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Handbook of research in international marketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Multinationales Unternehmen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internationaler Vertrieb"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Markenführung
Multinationales Unternehmen
International marketing
44
Internationales Marketing
44
Advertising effects
12
Werbewirkung
12
Market research
9
Marktforschung
9
Advertising
8
Consumer behaviour
8
Werbung
8
USA
7
United States
7
Brand
6
Markenartikel
6
Welt
5
World
5
Brand management
4
Developing countries
4
Entwicklungsländer
4
Standardisierung
4
Standardization
4
Bibliometrics
3
Bibliometrie
3
Cultural identity
3
Forschung
3
International market entry
3
Internationaler Markteintritt
3
Kulturelle Identität
3
Research
3
Comparison
2
Deutschland
2
Germany
2
International marketing research
2
Internationale Marktforschung
2
National culture
2
Nationalkultur
2
New product development
2
Perception
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
1
Book section
1
Language
All
English
12
Author
All
Diehl, Sandra
2
Mueller, Barbara
2
Zhang, Shi
2
Akaka, Melissa Archpru
1
Alden, Dana
1
Bao, Yeqing
1
Costley, Carolyn
1
Dens, Nathalie
1
Erramilli, M. Krishna
1
Gentry, James W.
1
Goos, Peter
1
Haley, Hillary
1
Hofstede, Geert
1
Hyun, Yong J.
1
Jeong, Yoojeong
1
Johansson, Johny K.
1
Jun, Sunkyu
1
Koinig, Isabell
1
Koslow, Scott
1
Mooij, Marieke K. de
1
Pelsmacker, Patrick de
1
Rajabi, Mahdi
1
Ronkainen, Ilkka A.
1
Schmitt, Bernd H.
1
Simpson, James T.
1
Taylor, Charles Raymond
1
Terlutter, Ralf
1
more ...
less ...
Published in...
All
Handbook of research in international marketing
International journal of advertising : the quarterly review of marketing communications
International marketing review
71
Journal of international marketing
62
Journal of business research : JBR
46
Journal of global marketing
33
Journal of international consumer marketing
26
The journal of brand management : an international journal
23
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
18
SpringerLink / Bücher
18
International business review : the official journal of the European International Business Academy
17
Asia Pacific journal of marketing and logistics
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
The journal of product & brand management
14
Journal of euromarketing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of business and globalisation : IJBG
9
International marketing ; Vol. V
8
Journal of the Academy of Marketing Science
8
Management international review : mir ; journal of international business
8
Business history
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Cross-cultural and critical perspectives on brands
6
European journal of marketing : EJM
6
Europäische Hochschulschriften / 5
6
Harvard business review : HBR
6
International journal of emerging markets
6
Journal of marketing
6
Journal of retailing and consumer services
6
Journal of world business : JWB
6
Marketing intelligence & planning
6
Qualitative market research : an international journal
6
Advances in international marketing
5
International business and economics research journal
5
International journal of export marketing
5
Journal of international management
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing communications
5
Journal of marketing management : MM
5
Journal of strategic marketing
5
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
2
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
3
The moderating effect of self-esteem on consumer responses to global positioning in advertising
Jun, Sunkyu
;
Jeong, Yoojeong
;
Gentry, James W.
;
Hyun, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011689808
Saved in:
4
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
5
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
6
Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Handbook of research in international marketing
,
(pp. 48-67)
.
2011
Persistent link: https://www.econbiz.de/10009384957
Saved in:
7
Global brand positioning and perceptions : international advertising and global consumer culture
Akaka, Melissa Archpru
;
Alden, Dana
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10003944653
Saved in:
8
The Hofstede model : applications to global branding and advertising strategy and research
Mooij, Marieke K. de
;
Hofstede, Geert
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10003944659
Saved in:
9
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott
;
Costley, Carolyn
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
Saved in:
10
Regionalization of multinationals: implications for research in international marketing
Erramilli, M. Krishna
- In:
Handbook of research in international marketing
,
(pp. 81-96)
.
2003
Persistent link: https://www.econbiz.de/10001803759
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->