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isPartOf:"Handbook of research in international marketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Multinationales Unternehmen"
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Search: subject_exact:"Internationaler Vertrieb"
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Konsumentenverhalten
Marktforschung
Multinationales Unternehmen
International marketing
44
Internationales Marketing
44
Advertising effects
12
Werbewirkung
12
Market research
9
Advertising
8
Consumer behaviour
8
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8
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Diehl, Sandra
2
Griffith, David A.
2
Mueller, Barbara
2
Akaka, Melissa Archpru
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Alden, Dana
1
Chan, Terri H.
1
Costley, Carolyn
1
Dens, Nathalie
1
Erramilli, M. Krishna
1
Gencturk, Esra
1
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1
Han, Sangpil
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Hyun, Yong J.
1
Jeong, Yoojeong
1
Jun, Sunkyu
1
Jung, A-Reum
1
Kandemir, Destan
1
Khang, Hyoungkoo
1
Kim, Mi-Jeong
1
Koinig, Isabell
1
Koslow, Scott
1
Kotabe, Masaaki
1
Leonidou, Leonides C.
1
Pelsmacker, Patrick de
1
Rajabi, Mahdi
1
Ryans, John K.
1
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1
Schmitt, Bernd H.
1
Shin, Sumin
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Taylor, Charles Raymond
1
Terlutter, Ralf
1
Tse, Caleb H.
1
Yeo, ChangSeob
1
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Handbook of research in international marketing
International journal of advertising : the quarterly review of marketing communications
International marketing review
70
Journal of international marketing
55
Journal of business research : JBR
42
Journal of global marketing
33
Journal of international consumer marketing
25
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
18
Asia Pacific journal of marketing and logistics
17
International business review : the official journal of the European International Business Academy
15
Industrial marketing management : the international journal for industrial and high-tech firms
13
The journal of brand management : an international journal
11
Journal of euromarketing
10
SpringerLink / Bücher
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of the Academy of Marketing Science
8
Management international review : mir ; journal of international business
8
The journal of product & brand management
8
Cross-cultural and critical perspectives on brands
6
Europäische Hochschulschriften / 5
6
International journal of emerging markets
6
International marketing ; Vol. V
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of international management
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of retailing and consumer services
6
The journal of business & industrial marketing
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European journal of marketing : EJM
5
Handbook on cross-cultural marketing
5
Harvard business review : HBR
5
International journal of export marketing
5
Journal for global business advancement : JGBA
5
Journal of strategic marketing
5
Journal of world business : JWB
5
Qualitative market research : an international journal
5
Gabler Edition Wissenschaft
4
International business and economics research journal
4
International journal of business and emerging markets : IJBEM
4
International journal of business and globalisation : IJBG
4
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ECONIS (ZBW)
16
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16
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date (oldest first)
1
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
2
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
3
Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact
Chan, Terri H.
;
Tse, Caleb H.
;
Hung, Kineta
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 11-37
Persistent link: https://www.econbiz.de/10011687864
Saved in:
4
The moderating effect of self-esteem on consumer responses to global positioning in advertising
Jun, Sunkyu
;
Jeong, Yoojeong
;
Gentry, James W.
;
Hyun, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011689808
Saved in:
5
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
6
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
7
A retrospective on the state of international advertising research in advertising, communication, and marketing journals : 1963-2014
Khang, Hyoungkoo
;
Han, Sangpil
;
Shin, Sumin
;
Jung, A-Reum
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 540-568
Persistent link: https://www.econbiz.de/10011567085
Saved in:
8
Resource-advantage theory : insights for global marketing strategy research
Griffith, David A.
;
Yeo, ChangSeob
- In:
Handbook of research in international marketing
,
(pp. 158-178)
.
2011
Persistent link: https://www.econbiz.de/10009385444
Saved in:
9
Relevance and rigor in international marketing research : developments in product and brand origin line of inquiry
Samiee, Saeed
;
Leonidou, Leonides C.
- In:
Handbook of research in international marketing
,
(pp. 68-87)
.
2011
Persistent link: https://www.econbiz.de/10009385449
Saved in:
10
Subsidiary marketing strategy implementation (SMSI) : the missing link of international marketing strategy research
Gencturk, Esra
;
Kandemir, Destan
- In:
Handbook of research in international marketing
,
(pp. 209-245)
.
2011
Persistent link: https://www.econbiz.de/10009387369
Saved in:
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