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isPartOf:"Handbook of research in international marketing"
~isPartOf:"Journal of global marketing"
~isPartOf:"United Nations publication"
~subject:"Developing countries"
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Developing countries
International marketing
139
Internationales Marketing
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Andaleeb, Syed S.
1
Bao, Yeqing
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Berger, Estelle
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Braga, Rubens Lopes
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Castro Aristizabal, Geovanny
1
Dawson, Leslie M.
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Erwee, Ronel
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Handbook of research in international marketing
Journal of global marketing
United Nations publication
The journal of development studies : JDS
3
International marketing ; Vol. 1
2
Journal of international marketing
2
Macromarketing - a global focus ; Vol. 4
2
APROMA review
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Advances in international marketing
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ECONIS (ZBW)
14
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1
Analyzing the association between bottom of the pyramid (BoP) and export performance in born global firms : a FGLS model approval between 2011 and 2021
Escandon-Barbosa, Diana
;
Castro Aristizabal, Geovanny
; …
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10014321500
Saved in:
2
How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
Saved in:
3
Factors that distinguish proactive versus reactive exporters : decisions by export firms in a developing country
Sibanda, Khutula
;
Erwee, Ronel
;
Ng, Eric
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 69-84
Persistent link: https://www.econbiz.de/10008987050
Saved in:
4
Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Handbook of research in international marketing
,
(pp. 48-67)
.
2011
Persistent link: https://www.econbiz.de/10009384957
Saved in:
5
Bottom of the pyramid market : theory and practice
Jain, Subhash C.
- In:
Handbook of research in international marketing
,
(pp. 376-392)
.
2011
Persistent link: https://www.econbiz.de/10009387356
Saved in:
6
New product development for the base of the pyramid : a theory- and case-based framework
Nakata, Cheryl C.
;
Berger, Estelle
- In:
Handbook of research in international marketing
,
(pp. 349-375)
.
2011
Persistent link: https://www.econbiz.de/10009387357
Saved in:
7
Integrated strategies for the base of the pyramid
Sarathy, Ravi
- In:
Handbook of research in international marketing
,
(pp. 335-348)
.
2011
Persistent link: https://www.econbiz.de/10009387359
Saved in:
8
Profiting from green consumerism in Germany : opportunities for developing countries in three sectors ; leather and footwear, textiles and clothing, and furniture
1999
Persistent link: https://www.econbiz.de/10001426199
Saved in:
9
Expanding developing countries' exports in a global economy : the need to emulate the strategies used by transnational corporations for international business development
Lopes Braga, Rubens
-
1998
Persistent link: https://www.econbiz.de/10001405877
Saved in:
10
The strategy pyramid : strategic marketing analysis for developing countries
Andaleeb, Syed S.
- In:
Journal of global marketing
3
(
1989
)
1
,
pp. 7-32
Persistent link: https://www.econbiz.de/10001098390
Saved in:
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