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isPartOf:"Handbook of research in international marketing"
~isPartOf:"Journal of global marketing"
~subject:"China"
~subject:"Developing countries"
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Search: subject_exact:"Internationaler Vertrieb"
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China
Developing countries
International marketing
137
Internationales Marketing
137
Consumer behaviour
25
Konsumentenverhalten
25
Welt
24
World
24
USA
22
United States
22
Globalisierung
16
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Aashish, Kumar
2
Raman, Prashant
2
Adams, Russell
1
Andaleeb, Syed S.
1
Bao, Yeqing
1
Berger, Estelle
1
Cai, Zhenyao
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Castro Aristizabal, Geovanny
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1
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1
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1
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1
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1
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1
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1
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1
Schlegelmilch, Bodo B.
1
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Handbook of research in international marketing
Journal of global marketing
Journal of international marketing
11
Journal of business research : JBR
9
Asia Pacific journal of marketing and logistics
7
International business review : the official journal of the European International Business Academy
6
SpringerLink / Bücher
6
International marketing review
4
Journal of business ethics : JOBE
4
Journal of international consumer marketing
4
Brand management in emerging markets : theories and practice
3
Cross cultural management : an international journal
3
Cross-cultural and critical perspectives on brands
3
Entrepreneurship in international marketing
3
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
3
International journal of Chinese culture and management : IJCCM
3
Journal of euromarketing
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Management international review : mir ; journal of international business
3
SAGE library in marketing
3
The globalisation of Chinese business : implications for multinational investors
3
The journal of consumer marketing
3
The journal of development studies : JDS
3
A Wall Street journal book
2
Business horizons
2
Contributions to Economics
2
Han gug gae bal yeon gu
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Harvard business review : HBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovatives Markenmanagement
2
International business and economics research journal
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing ; Vol. 1
2
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
2
Journal of China marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
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ECONIS (ZBW)
24
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24
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1
Analyzing the association between bottom of the pyramid (BoP) and export performance in born global firms : a FGLS model approval between 2011 and 2021
Escandon-Barbosa, Diana
;
Castro Aristizabal, Geovanny
; …
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10014321500
Saved in:
2
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
3
How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
Saved in:
4
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
5
Cultural fit and the choice of international market entry scale of Chinese firms
Qiu, Tianjiao
;
Homer, Pamela Miles
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 308-323
Persistent link: https://www.econbiz.de/10011963154
Saved in:
6
International performance antecedents in emerging market SMEs : evidence from China
Zhang, Man
;
Knight, Gary A.
;
Tansuhaj, Patriya S.
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 161-177
Persistent link: https://www.econbiz.de/10010404376
Saved in:
7
The importance of fashion : the Chinese and US Gen Y perspective
Simmers, Christina S.
;
Parker, R. Stephen
;
Schaefer, …
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 94-105
Persistent link: https://www.econbiz.de/10010380438
Saved in:
8
The utility of prestige : Chinese and American hedonic ratings of prestige goods
Adams, Russell
- In:
Journal of global marketing
24
(
2011
)
4
,
pp. 287-304
Persistent link: https://www.econbiz.de/10009377182
Saved in:
9
Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Handbook of research in international marketing
,
(pp. 48-67)
.
2011
Persistent link: https://www.econbiz.de/10009384957
Saved in:
10
Bottom of the pyramid market : theory and practice
Jain, Subhash C.
- In:
Handbook of research in international marketing
,
(pp. 376-392)
.
2011
Persistent link: https://www.econbiz.de/10009387356
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