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isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~isPartOf:"European journal of operational research : EJOR"
~subject:"Advertising"
~subject:"Mobile Anwendung"
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Advertising
Mobile Anwendung
Internet marketing
44
Online-Marketing
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Werbung
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Advertising planning
7
E-commerce
7
Electronic Commerce
7
Marketing management
7
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Basu, Preetam
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Rakshit, Krishanu
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Handbook of research on effective advertising strategies in the social media age
European journal of operational research : EJOR
International journal of advertising : the review of marketing communications
81
Journal of business research : JBR
47
International journal of internet marketing and advertising : IJIMA
45
Journal of marketing communications
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the quarterly review of marketing communications
30
Journal of advertising research
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of retailing and consumer services
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of promotion management : JPM
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing research : JMR
16
Journal of marketing
14
Journal of current issues and research in advertising
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Journal of internet commerce
11
Journal of marketing research
11
Marketing science
11
Young consumers : insight and ideas for responsible marketers
11
Information systems research : ISR
10
Electronic commerce research
9
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
CESifo working papers
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Technological forecasting & social change : an international journal
8
Cogent business & management
7
Discussion papers / CEPR
7
International journal of electronic commerce : IJEC
7
Journal of advertising
7
Journal of marketing management : MM
7
Marketing intelligence & planning
7
NBER working paper series
7
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ECONIS (ZBW)
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1
Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng
;
Day, Steven James
;
Ignatius, Joshua
; …
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
Saved in:
2
Whitelisting versus advertising-recovery : strategies to overcome advertising blocking by consumers
Singh, Ashutosh
;
Sajeesh, S.
;
Bhardwaj, Pradeep
- In:
European journal of operational research : EJOR
318
(
2024
)
1
,
pp. 217-229
Persistent link: https://www.econbiz.de/10015047707
Saved in:
3
Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
4
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
5
Keyword portfolio optimization in paid search advertising
Symitsi, Efthymia
;
Markellos, Raphaēl N.
;
Mantrala, …
- In:
European journal of operational research : EJOR
303
(
2022
)
2
,
pp. 767-778
Persistent link: https://www.econbiz.de/10013364031
Saved in:
6
Advertisement revenue management : determining the optimal mix of skippable and non-skippable ads for online video sharing platforms
Chakraborty, Soumyakanti
;
Basu, Sumanta
;
Ray, Saibal
; …
- In:
European journal of operational research : EJOR
292
(
2021
)
1
,
pp. 213-229
Persistent link: https://www.econbiz.de/10012495425
Saved in:
7
Combining guaranteed and spot markets in display advertising : selling guaranteed page views with stochastic demand
Chen, Bowei
;
Huang, Jingmin
;
Huang, Yufei
;
Kollias, Stefanos
- In:
European journal of operational research : EJOR
280
(
2020
)
3
,
pp. 1144-1159
Persistent link: https://www.econbiz.de/10012132526
Saved in:
8
Learning and pricing models for repeated generalized second-price auction in search advertising
Yang, Wei
;
Xiao, Baichun
;
Wu, Lifang
- In:
European journal of operational research : EJOR
282
(
2020
)
2
,
pp. 696-711
Persistent link: https://www.econbiz.de/10012157956
Saved in:
9
Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi
;
Basu, Preetam
;
Rakshit, Krishanu
; …
- In:
European journal of operational research : EJOR
276
(
2019
)
1
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
Saved in:
10
Advertising ethics in the social media age
Gülsoy, Tanses Yasemin
- In:
Handbook of research on effective advertising …
,
(pp. 321-338)
.
2015
Persistent link: https://www.econbiz.de/10011283741
Saved in:
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