//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International marketing review"
~subject:"Luxury goods"
~subject:"Personality psychology"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Premium products"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Luxury goods
Personality psychology
Luxusgüter
38
Consumer behaviour
33
Konsumentenverhalten
33
Brand management
16
Markenführung
16
Luxury
10
Brand
7
Markenartikel
7
China
5
Fashion
5
Mode
5
Bekleidungsindustrie
3
Brand image
3
Clothing industry
3
Comparison
3
International market entry
3
Internationaler Markteintritt
3
Luxury brand
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Persönlichkeitspsychologie
3
USA
3
United States
3
Vergleich
3
Welt
3
World
3
Advertising
2
Advertising effects
2
Brands
2
Cultural identity
2
Customer experience
2
France
2
Frankreich
2
Globalisierung
2
Globalization
2
International marketing
2
Internationales Marketing
2
more ...
less ...
Online availability
All
Undetermined
29
Free
1
Type of publication
All
Article
37
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
35
Aufsatz in Zeitschrift
35
Aufsatz im Buch
2
Book section
2
Case study
2
Fallstudie
2
Aufsatzsammlung
1
more ...
less ...
Language
All
English
38
Author
All
Christodoulides, George
3
Buchanan-Oliver, Margo
2
Ko, Eunju
2
Kumagai, Ken
2
Michaelidou, Nina
2
Seo, Yuri
2
Ahujy, Vandana
1
Akram, M. S.
1
Ashill, Nicholas J.
1
Babin, Barry J.
1
Bai, Huifeng
1
Bandyopadhyay, Argho
1
Barnes, Bradley R.
1
Bharti, Megha
1
Boisvert, Jean
1
Camillo, Angelo A.
1
Casidy, Riza
1
Chakrabarti, Ronika
1
Chauhan, Ajay Kumar
1
Cheng, Kwang-Hwee
1
Cowan, Kirsten
1
Cruz, Angela Cracia B.
1
Cruz, Angela Gracia B.
1
Cui, Annie Peng
1
Diaz Ruiz, Carlos
1
Eastman, Jacqueline Kilsheimer
1
Feng, Jiao
1
Fogel, Joshua
1
Fratocchi, Luciano
1
Griffin, Mitch
1
Guercini, Simone
1
Guzman, Francisco
1
Hati, Sri Rahayu Hijrah
1
Ho Huy Tuu
1
Holt, Svetlana
1
Iyer, Rajesh
1
Jiang, Ling
1
Jiang, Qi
1
Kapferer, Jean-Noël
1
Kikuchi, Kazuo
1
more ...
less ...
Published in...
All
Handbook of research on effective marketing in contemporary globalism
Asia Pacific journal of marketing and logistics
International marketing review
Journal of business research : JBR
173
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Journal of global fashion marketing : JGfM
28
Psychology & marketing
28
Journal of international consumer marketing
27
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of consumer behaviour
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
more ...
less ...
Source
All
ECONIS (ZBW)
38
Showing
1
-
10
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
Luxury brands and corporate social responsibility (CSR) : exploring the differences between traditional and new luxury
Kwon, Jung Eun
;
Kim, Jongdae
;
Kim, Sang-hoon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014486649
Saved in:
3
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
4
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
5
How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin
;
Tang, Peiwen
;
Feng, Jiao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
Saved in:
6
Exploring the role of brand-sustainability-self-congruence on consumers' evaluation of luxury brands
Kumagai, Ken
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1951-1969
Persistent link: https://www.econbiz.de/10014430195
Saved in:
7
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
8
Luxury during trade tensions : the influence of economic animosity, cosmopolitanism and patriotism on intention to buy foreign luxury products
Mainolfi, Giada
- In:
International marketing review
39
(
2022
)
1
,
pp. 32-54
Persistent link: https://www.econbiz.de/10013169626
Saved in:
9
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
10
Guest editorial: advancing research on global luxury consumption
Christodoulides, George
;
Michaelidou, Nina
- In:
International marketing review
39
(
2022
)
2
,
pp. 145-148
Persistent link: https://www.econbiz.de/10013396155
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->