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isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Luxury goods"
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Search: subject_exact:"Premium products"
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Luxury goods
Luxusgüter
89
Consumer behaviour
63
Konsumentenverhalten
63
Brand management
60
Markenführung
60
Brand image
35
Markenimage
35
Brand
33
Markenartikel
33
Luxury
15
Product counterfeiting
12
Produktpiraterie
12
Marketing management
11
Marketingmanagement
11
China
8
Fashion
8
Luxury branding
8
Mode
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Luxury brands
7
Kaufentscheidung
6
Purchase decision
6
Sustainability
6
Advertising effects
5
Luxury brand
5
USA
5
United States
5
Werbewirkung
5
luxury
5
Advertising
4
Beziehungsmarketing
4
Brand equity
4
CSR
4
Emotion
4
Internet marketing
4
Online-Marketing
4
Relationship marketing
4
Social Web
4
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Article
87
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2
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87
Aufsatz in Zeitschrift
87
Aufsatz im Buch
2
Book section
2
Case study
2
Collection of articles of several authors
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2
Sammelwerk
2
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Language
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English
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Heine, Klaus
5
Kapferer, Jean-Noël
5
Gutsatz, Michel
4
Powell, Shaun M.
4
Hennigs, Nadine
3
Okonkwo, Uché
3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Atwal, Glyn
2
Barnier, Virginie de
2
Gabrielli, Veronica
2
Grappi, Silvia
2
Hur, Songyee
2
Klarmann, Christiane
2
Ko, Eunju
2
Kumagai, Ken
2
Michaut-Denizeau, Anne
2
Pace, Stefano
2
Phau, Ian
2
Roux, Elyette
2
Aboulian, Lucy
1
Adegbite, Emmanuel
1
Ahujy, Vandana
1
Aliyev, Farhad
1
Amaral, Nelson Borges
1
Baghi, Ilaria
1
Bandyopadhyay, Argho
1
Bastien, Vincent
1
Behrens, Stefan
1
Bernal, Pedro Mir
1
Borgerson, Janet
1
Brunetti, Federico
1
Buchanan-Oliver, Margo
1
Burgess, Lois
1
Butcher, Luke
1
Cailleux, Hugues
1
Calvert, Gemma
1
Camillo, Angelo A.
1
Casidy, Riza
1
Chen, Annie Huiling
1
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Handbook of research on effective marketing in contemporary globalism
Asia Pacific journal of marketing and logistics
The journal of brand management : an international journal
Journal of business research : JBR
173
Journal of retailing and consumer services
85
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Journal of global fashion marketing : JGfM
28
Psychology & marketing
28
Journal of international consumer marketing
27
Luxury marketing : a challenge for theory and practice
22
International marketing review
20
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of travel and tourism marketing
16
SpringerLink / Bücher
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Springer eBook Collection
13
Global marketing strategies for the promotion of luxury goods
12
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of consumer behaviour
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
Springer eBook Collection / Business and Management
10
Sustainable luxury : managing social and environmental performance in iconic brands
10
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ECONIS (ZBW)
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1
Luxury brands and corporate social responsibility (CSR) : exploring the differences between traditional and new luxury
Kwon, Jung Eun
;
Kim, Jongdae
;
Kim, Sang-hoon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014486649
Saved in:
2
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
3
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
4
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
5
How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin
;
Tang, Peiwen
;
Feng, Jiao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
Saved in:
6
Exploring the role of brand-sustainability-self-congruence on consumers' evaluation of luxury brands
Kumagai, Ken
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1951-1969
Persistent link: https://www.econbiz.de/10014430195
Saved in:
7
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
8
Would luxury brands benefit from empowering consumers in product decision-making?
Hur, Songyee
;
Ha, Sejin
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 516-534
Persistent link: https://www.econbiz.de/10014447378
Saved in:
9
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
10
Evolution of luxury marketing landscape : a bibliometric analysis and future directions
Rathi, Rubal
;
Garg, Ruchi
;
Kataria, Aakanksha
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10013270417
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