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isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Luxury goods"
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Search: subject_exact:"Premium products"
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Luxury goods
Luxusgüter
89
Consumer behaviour
63
Konsumentenverhalten
63
Brand management
60
Markenführung
60
Brand image
35
Markenimage
35
Brand
33
Markenartikel
33
Luxury
15
Product counterfeiting
12
Produktpiraterie
12
Marketing management
11
Marketingmanagement
11
China
8
Fashion
8
Luxury branding
8
Mode
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Luxury brands
7
Kaufentscheidung
6
Purchase decision
6
Sustainability
6
Advertising effects
5
Luxury brand
5
USA
5
United States
5
Werbewirkung
5
luxury
5
Advertising
4
Beziehungsmarketing
4
Brand equity
4
CSR
4
Emotion
4
Internet marketing
4
Online-Marketing
4
Relationship marketing
4
Social Web
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Undetermined
52
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Article
87
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2
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87
Aufsatz in Zeitschrift
87
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2
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2
Case study
2
Collection of articles of several authors
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2
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Language
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English
89
Author
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Heine, Klaus
5
Kapferer, Jean-Noël
5
Gutsatz, Michel
4
Powell, Shaun M.
4
Hennigs, Nadine
3
Okonkwo, Uché
3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Atwal, Glyn
2
Barnier, Virginie de
2
Gabrielli, Veronica
2
Grappi, Silvia
2
Hur, Songyee
2
Klarmann, Christiane
2
Ko, Eunju
2
Kumagai, Ken
2
Michaut-Denizeau, Anne
2
Pace, Stefano
2
Phau, Ian
2
Roux, Elyette
2
Aboulian, Lucy
1
Adegbite, Emmanuel
1
Ahujy, Vandana
1
Aliyev, Farhad
1
Amaral, Nelson Borges
1
Baghi, Ilaria
1
Bandyopadhyay, Argho
1
Bastien, Vincent
1
Behrens, Stefan
1
Bernal, Pedro Mir
1
Borgerson, Janet
1
Brunetti, Federico
1
Buchanan-Oliver, Margo
1
Burgess, Lois
1
Butcher, Luke
1
Cailleux, Hugues
1
Calvert, Gemma
1
Camillo, Angelo A.
1
Casidy, Riza
1
Chen, Annie Huiling
1
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Handbook of research on effective marketing in contemporary globalism
Asia Pacific journal of marketing and logistics
The journal of brand management : an international journal
Journal of business research : JBR
173
Journal of retailing and consumer services
85
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Psychology & marketing
28
Journal of global fashion marketing : JGfM
27
Journal of international consumer marketing
27
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
Springer eBook Collection / Business and Management
10
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ECONIS (ZBW)
89
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51
Narrow, powerful, and public : the influence of brand breadth in the luxury market
Kim, Youngseon
;
Wingate, Nikki
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 453-466
Persistent link: https://www.econbiz.de/10011799041
Saved in:
52
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
53
The impact of ethnicity on luxury perception : the case of Singapore’s Generation Y
Timperio, Giuseppe
;
Tan, Kay Chuan
;
Fratocchi, Luciano
; …
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 217-233
Persistent link: https://www.econbiz.de/10011562889
Saved in:
54
A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
Saved in:
55
The market for luxury brands in China : insight based on a study of consumer's perceptions in Beijing
Walley, Keith
;
Li, Chen
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 246-260
Persistent link: https://www.econbiz.de/10011349985
Saved in:
56
Luxury brand building in China : eight case studies an deight lessons learned
Heine, Klaus
;
Gutsatz, Michel
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 229-245
Persistent link: https://www.econbiz.de/10011350019
Saved in:
57
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
58
Hip to be cool : a Gen Y view of conterfeit luxury products
Francis, Julie E.
;
Burgess, Lois
;
Lu, Mingyuan
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 588-602
Persistent link: https://www.econbiz.de/10011392989
Saved in:
59
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
60
Linking fashion consciousness with Gen Y attitude towards prestige brands
Casidy, Riza
;
Nuryana, Asti Nafia
;
Hati, Sri Rahayu Hijrah
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011381549
Saved in:
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