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isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Building consumer-brand relationship in luxury brand management"
~isPartOf:"Marketing intelligence & planning"
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Luxury goods
23
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15
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Handbook of research on effective marketing in contemporary globalism
Building consumer-brand relationship in luxury brand management
Marketing intelligence & planning
Journal of business research : JBR
172
Journal of retailing and consumer services
85
The journal of brand management : an international journal
69
Journal of fashion marketing and management
52
International journal of hospitality management
46
The journal of product & brand management
41
Psychology & marketing
29
The Oxford handbook of luxury business
29
International journal of retail & distribution management
27
Journal of global fashion marketing : JGfM
27
Journal of international consumer marketing
27
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
19
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
International journal of advertising : the review of marketing communications
16
Journal of travel and tourism marketing
16
New luxury management : creating and managing sustainable value across the organization
15
Journal of revenue and pricing management
14
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Sustainable Luxury : An International Perspective
11
International journal of wine business research : IJWBR
10
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Sustainable luxury : managing social and environmental performance in iconic brands
10
The Cornell hospitality quarterly
10
The IUP journal of brand management : IJBRM
10
Tourism management perspectives : TMP
10
Cogent business & management
9
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ECONIS (ZBW)
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1
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
2
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
3
Luxury experience and consumer behavior : a literature review
Gupta, Damini Goyal
;
Shin, Hyunju
;
Jain, Varsha
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10014253348
Saved in:
4
Luxury consumption amidst the COVID-19 pandemic
Kumar, Prashant
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 62-82
Persistent link: https://www.econbiz.de/10013532109
Saved in:
5
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
6
Understanding the luxury brand consumer : proposed conceptual framework
Mitchell, Natalie A.
;
Kowalczyk, Christine
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 1-23)
.
2021
Persistent link: https://www.econbiz.de/10012517933
Saved in:
7
Consumer behaviors and perceptions towards luxury brands
Yürük-Kayapınar, Pınar
;
Ergan, Senem
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 24-44)
.
2021
Persistent link: https://www.econbiz.de/10012517934
Saved in:
8
New luxury vs. old luxury : what is the definition of luxury brand?
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 45-64)
.
2021
Persistent link: https://www.econbiz.de/10012517936
Saved in:
9
Inconspicuous luxury consumption : another form of new luxury?
Tolunay Kuşçu, Aslı
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 65-85)
.
2021
Persistent link: https://www.econbiz.de/10012517938
Saved in:
10
Enhancing consumer-brand relationships through luxury brand experiences
Arıkan, Esra
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 86-107)
.
2021
Persistent link: https://www.econbiz.de/10012517942
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