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isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Internetnutzung"
~subject:"Kundenintegration"
~subject:"Sector development"
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Internetnutzung
Kundenintegration
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Social Web
133
Social web
133
Internet marketing
59
Online-Marketing
59
B-to-B-Marketing
52
Business-to-business marketing
52
Beziehungsmarketing
39
Relationship marketing
39
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37
Lieferantenmanagement
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Supplier relationship management
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Agnihotri, Raj
1
AlSaleh, Dhoha A.
1
Arango-Forero, Germán
1
Bodoky, Tamas
1
Canhoto, Ana Isabel Domingos
1
Chuang, Shu-Hui
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Dibb, Sally
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Faullant, Rita
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Faustino, Paulo
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Gray, Birgit
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Ha, Louisa
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Hajli, Nick
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Hollebeek, Linda D.
1
Hsiao, Shih-Hui
1
Hu, Xiao
1
Jackson, Paul J.
1
Johnston, Wesley J.
1
Krumsvik, Arne H.
1
Mai, Li-chuan Evelyn
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Matzler, Kurt
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Murschetz, Paul
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Mühl-Benninghaus, Wolfgang
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Nguyen, Quan Anh
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Niininen, Outi
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Peters, Linda D.
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Picard, Robert G.
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Pressey, Andrew
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Pérez-Latrel, Francisco J.
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Sullivan Mort, Gillian
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Thakur, Ramendra
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Tóth, Zsófia
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Handbook of social media management : value chain and business models in changing media markets
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
48
Journal of retailing and consumer services
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Technological forecasting & social change : an international journal
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
SpringerLink / Bücher
11
The journal of brand management : an international journal
11
Journal of strategic marketing
9
The journal of product & brand management
9
International journal of technology marketing : IJTMkt
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Psychology & marketing
8
Springer Proceedings in Business and Economics
8
Contemporary issues in social media marketing
7
Journal of marketing management : MM
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Journal of management information systems : JMIS
6
Journal of service management
6
Marketing intelligence & planning
6
Research policy : policy, management and economic studies of science, technology and innovation
6
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
5
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
5
Information systems research : ISR
5
Innovation: organization & management : IOM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of consumer behaviour : an international research review
5
Journal of engineering and technology management : JET-M
5
Journal of marketing theory and practice
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service theory and practice : JSTP
5
Journal of travel and tourism marketing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Marketing theory
5
Springer eBook Collection
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
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ECONIS (ZBW)
23
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1
Co-creating social media agility to build strong customer-firm relationships
Chuang, Shu-Hui
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 202-211
Persistent link: https://www.econbiz.de/10012162518
Saved in:
2
Social media, customer engagement, and sales organizations : a research agenda
Agnihotri, Raj
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 291-299
Persistent link: https://www.econbiz.de/10012322075
Saved in:
3
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
4
Tension in a value co-creation context : a network case study
Tóth, Zsófia
;
Peters, Linda D.
;
Pressey, Andrew
; …
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 34-45
Persistent link: https://www.econbiz.de/10011863745
Saved in:
5
A comparative study of corporate user-generated media behavior : cross-cultural B2B context
Thakur, Ramendra
;
AlSaleh, Dhoha A.
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 125-136
Persistent link: https://www.econbiz.de/10011904698
Saved in:
6
Social media and value co-creation in multi-stakeholder systems : a resource integration approach
Singaraju, Stephen Pragasam
;
Nguyen, Quan Anh
; …
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 44-55
Persistent link: https://www.econbiz.de/10011478716
Saved in:
7
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
8
The co-production of value in digital, university-industry R&D collaborative projects
Canhoto, Ana Isabel Domingos
;
Quinton, Sarah
;
Jackson, …
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 86-96
Persistent link: https://www.econbiz.de/10011531235
Saved in:
9
Two faces of growth : linking customer engagement to revenue streams
Zlatanov, Biser
- In:
Handbook of social media management : value chain and …
,
(pp. 289-310)
.
2013
Persistent link: https://www.econbiz.de/10009762874
Saved in:
10
Managing social media value networks : from publisher (broadcast) to user-centric (broadband-narrowcast) business models
Vukanovic, Zvezdan
- In:
Handbook of social media management : value chain and …
,
(pp. 269-288)
.
2013
Persistent link: https://www.econbiz.de/10009762875
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