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isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~subject:"Business model"
~subject:"Internetnutzung"
~subject:"Sector development"
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Albarran, Alan B.
1
Arango-Forero, Germán
1
Blinova, Marianna
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Bodoky, Tamas
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Brown, Charles
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Faustino, Paulo
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Gambaro, Marco
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Gershon, Richard A.
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Gray, Birgit
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Ha, Louisa
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Hu, Xiao
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Moellinger, Terry
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Roncallo-Dow, Sergio
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Spangenberg, Jochen
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Urban, Agnes
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Vukanovic, Zvezdan
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Handbook of social media management : value chain and business models in changing media markets
SpringerLink / Bücher
16
Springer Proceedings in Business and Economics
9
HMD : Praxis der Wirtschaftsinformatik
7
Web 2.0 : neue Perspektiven für Marketing und Medien
7
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
6
Springer eBook Collection
6
Web 2.0 : the business model
6
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
5
Journal of media business studies
5
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of business research : JBR
4
Journal of consumer behaviour : an international research review
4
Research
4
Technological forecasting & social change : an international journal
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of innovation and technology management
3
Journal of business models : JOBM
3
Media Business and Innovation
3
Psychology & marketing
3
The Routledge companion to digital consumption
3
Wertschöpfung durch Medien im Wandel
3
A Gower book
2
Business horizons
2
Business strategy review
2
California management review
2
Contemporary issues in social media marketing
2
Crowdfunding for sustainable entrepreneurship and innovation
2
De Gruyter handbook of media economics
2
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
2
Digital and social media marketing : a results-driven approach
2
Digital transformation in journalism and news media : media management, media convergence and globalization
2
E-marketing ; Vol. 2
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Emerald points
2
European Advertising Academy
2
European journal of marketing
2
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ECONIS (ZBW)
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1
What social media are doing and where they are taking us
Picard, Robert G.
- In:
Handbook of social media management : value chain and …
,
(pp. 835-841)
.
2013
Persistent link: https://www.econbiz.de/10009763825
Saved in:
2
The usage and advertising effects of social media in China
Mai, Li-chuan Evelyn
- In:
Handbook of social media management : value chain and …
,
(pp. 819-832)
.
2013
Persistent link: https://www.econbiz.de/10009763830
Saved in:
3
The impact of Facebook on news consumption
Urban, Agnes
;
Bodoky, Tamas
- In:
Handbook of social media management : value chain and …
,
(pp. 805-817)
.
2013
Persistent link: https://www.econbiz.de/10009763832
Saved in:
4
Social media involvement among college students and general population : implications to media management
Ha, Louisa
;
Hu, Xiao
- In:
Handbook of social media management : value chain and …
,
(pp. 751-773)
.
2013
Persistent link: https://www.econbiz.de/10009763840
Saved in:
5
Social media and new audiences as a new challenge for traditional and new media industries
Arango-Forero, Germán
;
Roncallo-Dow, Sergio
- In:
Handbook of social media management : value chain and …
,
(pp. 635-655)
.
2013
Persistent link: https://www.econbiz.de/10009763875
Saved in:
6
Social media in Russia : its features and business models
Blinova, Marianna
- In:
Handbook of social media management : value chain and …
,
(pp. 405-415)
.
2013
Persistent link: https://www.econbiz.de/10009762861
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7
Facebook : a business perspective on the power of intelligent networking and social media
Gershon, Richard A.
- In:
Handbook of social media management : value chain and …
,
(pp. 375-389)
.
2013
Persistent link: https://www.econbiz.de/10009762864
Saved in:
8
Two faces of growth : linking customer engagement to revenue streams
Zlatanov, Biser
- In:
Handbook of social media management : value chain and …
,
(pp. 289-310)
.
2013
Persistent link: https://www.econbiz.de/10009762874
Saved in:
9
Managing social media value networks : from publisher (broadcast) to user-centric (broadband-narrowcast) business models
Vukanovic, Zvezdan
- In:
Handbook of social media management : value chain and …
,
(pp. 269-288)
.
2013
Persistent link: https://www.econbiz.de/10009762875
Saved in:
10
Media management and social media business : new forms of value creation in the context of increasingly interconnected media applications
Kunz, Reinhard
;
Werning, Stefan
- In:
Handbook of social media management : value chain and …
,
(pp. 253-267)
.
2013
Persistent link: https://www.econbiz.de/10009762877
Saved in:
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