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isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~isPartOf:"Business & society"
~isPartOf:"Corporate communications : an international journal"
~subject:"Relationship marketing"
~subject:"Strategic management"
~subject:"Werbeplanung"
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Relationship marketing
Strategic management
Werbeplanung
Public relations
228
Öffentlichkeitsarbeit
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Communication
68
Corporate Social Responsibility
67
Corporate social responsibility
67
Kommunikation
65
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57
Interne Kommunikation
57
Crisis management
41
Krisenmanagement
41
Corporate reputation
39
Firmenimage
39
Social Web
38
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38
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38
Corporate communications
35
Corporate culture
35
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35
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22
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11
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Business & society
Corporate communications : an international journal
Journal of communication management : an international journal
21
Journal of business research : JBR
10
PR-Kampagnen
8
The Routledge handbook of strategic communication
8
International journal of business communication : IJBC : a publication of the Association for Business Communication
7
Public Relations : ein Handbuch
7
Handbuch Unternehmenskommunikation
6
SpringerLink / Bücher
6
Business horizons
5
Future directions of strategic communication
5
Journal of communication management
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
Public Relations
5
Sage benchmarks in communication
5
Strategische Kommunikationsplanung
5
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
5
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
5
Business strategy and the environment
4
Journal of business strategy
4
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
4
Routledge research in public relations
4
Social-Media-Handbuch : Theorien, Methoden, Modelle
4
Working paper series / University of Zurich, Department of Economics
4
Journal of business ethics : JOBE
3
Journal of nonprofit & public sector marketing
3
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
3
Nonprofit management & leadership
3
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
3
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
3
The global public relations handbook : theory, research, and practice
3
Veränderungskommunikation : so unterstützen Sie den Change-Prozess wirkungsvoll ; Themen, Prozesse, Umsetzung
3
Artech House information warfare series
2
Communicating corporate social responsibility : perspectives and practice
2
Corporate reputation review : an international journal
2
Corporate social responsibility and environmental management
2
Emerald insight
2
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ECONIS (ZBW)
27
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1
The limited role of African strategic communication practitioners in ethical communication practices
Nhedzi, Abyshey
;
Azionya, Caroline Muyaluka
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 68-83
Persistent link: https://www.econbiz.de/10014493953
Saved in:
2
Assessing the strategic levers in the discourse of best-performing CEOs : a three-dimensional model
Galan-Cubillo, Javier
;
Garcia-Ortega, Beatriz
;
Miguel, …
- In:
Corporate communications : an international journal
28
(
2023
)
4
,
pp. 638-654
Persistent link: https://www.econbiz.de/10014288346
Saved in:
3
Between strategic clarity and strategic ambiguity : oscillating strategic communication
Hoffjann, Olaf
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10013162810
Saved in:
4
Mission statement effectiveness : investigating managers' sensemaking role
Toh, Seong-Yuen
;
Shehnaz Tehseen
;
Mahmoud, Ali B.
; …
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10013162814
Saved in:
5
Aspirational talk in strategy texts : a longitudinal case study of strategic episodes in corporate social responsibility communication
Penttilä, Visa
- In:
Business & society
59
(
2020
)
1
,
pp. 67-97
Persistent link: https://www.econbiz.de/10012137927
Saved in:
6
Information flow and communication practice challenges : a global study on effective responsive strategies
Cacciatore, Michael A.
;
Meng, Juan
;
Berger, Bruce K.
- In:
Corporate communications : an international journal
22
(
2017
)
3
,
pp. 292-307
Persistent link: https://www.econbiz.de/10011778497
Saved in:
7
Strategic corporate communication and impact in Indian service sector
Sinha, Mala
;
Bhatia, Perveen
- In:
Corporate communications : an international journal
21
(
2016
)
1
,
pp. 120-140
Persistent link: https://www.econbiz.de/10011460439
Saved in:
8
Facebook discussion of a crisis : authority communication and its relationship to citizens
Tampere, Päivi
;
Tampere, Kaja
;
Luoma-Aho, Vilma
- In:
Corporate communications : an international journal
21
(
2016
)
4
,
pp. 414-434
Persistent link: https://www.econbiz.de/10011626248
Saved in:
9
Storytelling in organisations : supporting or subverting corporate strategy?
Spear, Sara
;
Roper, Stuart
- In:
Corporate communications : an international journal
21
(
2016
)
4
,
pp. 516-532
Persistent link: https://www.econbiz.de/10011626277
Saved in:
10
Language : the sharpest tool in the business strategy toolbox
Sanden, Guro Refsum
- In:
Corporate communications : an international journal
21
(
2016
)
3
,
pp. 274-288
Persistent link: https://www.econbiz.de/10011582895
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