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isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand management"
~subject:"Competitive strategy"
~subject:"Relationship marketing"
~subject:"Strategic management"
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Brand management
Competitive strategy
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Strategic management
Public relations
52
Öffentlichkeitsarbeit
52
Communication
7
Kommunikation
7
Marketing management
7
Marketingmanagement
7
Social Web
7
Social web
7
Advertising
6
Beziehungsmarketing
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Internet marketing
6
Markenführung
6
Online-Marketing
6
Werbung
6
Brand image
5
Markenimage
5
public relations
5
Advertising effects
4
Crisis management
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Interne Kommunikation
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Krisenmanagement
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social media
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Bruhn, Manfred
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Esch, Franz-Rudolf
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1
Escher, Franz-Rudolf
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Fischer, Alexander
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Han, Jiyoon
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Hayes, Rebecca A.
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Kim, Dong Hoo
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Komodromos, Marcos
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Lambe, Kathryn E.
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Langner, Tobias
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Ledingham, John A.
1
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1
Melanthiou, Yioula
1
Nicolás, Miguel Ángel
1
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1
Pomirleanu, Nadia
1
Steffenhagen, Hartwig
1
Sung, Yoon Hi
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Journal of promotion management : JPM
Corporate communications : an international journal
27
Journal of communication management : an international journal
24
Journal of business research : JBR
18
Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
International journal of business communication : IJBC : a publication of the Association for Business Communication
8
SpringerLink / Bücher
8
The Routledge handbook of strategic communication
8
Corporate reputation review : an international journal
7
European journal of marketing : EJM
7
Handbuch Unternehmenskommunikation
7
Journal of business strategy
7
Journal of marketing communications
7
Journal of communication management
6
Public Relations : ein Handbuch
6
Strategische Kommunikationsplanung
6
Business horizons
5
Future directions of strategic communication
5
Journal of nonprofit & public sector marketing
5
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
5
Sage benchmarks in communication
5
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
5
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
5
Business strategy and the environment
4
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
4
Public Relations
4
Routledge research in public relations
4
Social-Media-Handbuch : Theorien, Methoden, Modelle
4
Springer eBook Collection
4
The journal of product & brand management
4
Veränderungskommunikation : so unterstützen Sie den Change-Prozess wirkungsvoll ; Themen, Prozesse, Umsetzung
4
Working paper series / University of Zurich, Department of Economics
4
Business & society
3
Corporate social responsibility and environmental management
3
Europäische Kulturen in der Wirtschaftskommunikation
3
International journal of business communication : IJBC ; a publication of the Association of Business Communication
3
International journal of internet marketing and advertising : IJIMA
3
Journal of business ethics : JOBE
3
Journal of marketing management : MM
3
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ECONIS (ZBW)
14
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1
Corporate reputation through strategic corporate social responsibility : insights from service industry companies
Komodromos, Marcos
;
Melanthiou, Yioula
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 470-480
Persistent link: https://www.econbiz.de/10010489056
Saved in:
2
Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
Saved in:
3
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
4
Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
Saved in:
5
The construction of tourist space by public administration and institutional communication : the image of the brand Andalucía as a tourist destination
Martinez-Garcia, Esther
;
Nicolás, Miguel Ángel
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 181-199
Persistent link: https://www.econbiz.de/10010373827
Saved in:
6
Herausforderungen und Ansätze eines systematischen Kommunikationsmanagements
Bruhn, Manfred
;
Esch, Franz-Rudolf
;
Langner, Tobias
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 3-19)
.
2009
Persistent link: https://www.econbiz.de/10003765973
Saved in:
7
Linking worldview, relationship attitudes, and behavioral outcomes : implications for the study and practice of public relations
Bruning, Stephen D.
;
Lambe, Kathryn E.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 139-151
Persistent link: https://www.econbiz.de/10003825688
Saved in:
8
Defining public relations relationships and diversity's part in the process : practitioners' perspectives
Brunner, Brigitta R.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 153-167
Persistent link: https://www.econbiz.de/10003825691
Saved in:
9
Cross-cultural public relations : a review of existing models with suggestions for a post-industrial public relations pyramid
Ledingham, John A.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10003825701
Saved in:
10
Linking public relations tactics to long-term success : an investigation of how communications contribute to trust, satisfaction, and commitment in a nonprofit organization
O'Neil, Julie
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 263-274
Persistent link: https://www.econbiz.de/10003825708
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