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isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"Electronic markets : the international journal on networked business"
~isPartOf:"Journal of revenue and pricing management"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Pricing strategy"
~type_genre:"Article in journal"
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Search: subject_exact:"Bonusprogramm"
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Pricing strategy
Kundenbindungsprogramm
14
Loyalty program
14
Preismanagement
7
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Relationship marketing
5
Rabatt
4
Rebate
4
Revenue management
4
Revenue-Management
4
Marketing management
3
Marketingmanagement
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pricing
3
Air passenger transport
2
Coupons
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Deutschland
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Dynamic pricing
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Germany
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Passagierluftverkehr
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Preisdifferenzierung
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Price discrimination
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Sales promotion
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USA
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United States
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Verkaufsförderung
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coupons
2
2003-2010
1
Bestandsmanagement
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Bibliometrics
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Bibliometrie
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Customer loyalty
1
Customer retention
1
Customer value
1
Digital goods
1
Digital products
1
Digitale Güter
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Aviv, Yossi
1
Berezan, Orie
1
Chun, So Yeon
1
Hermel, Dror
1
Lentz, Melissa
1
Maheshwari, Vaibhav
1
Mantin, Benny
1
Ovchinnikov, Anton
1
Pandey, Neeraj
1
Pescher, Christian
1
Raab, Carola
1
Reichhart, Philipp
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Reimers, Imke
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Rossi, Federico
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Xie, Claire
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
Electronic markets : the international journal on networked business
Journal of revenue and pricing management
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
4
European journal of operational research : EJOR
2
Information systems research : ISR
2
Marketing science
2
The journal of industrial economics
2
European journal of marketing : EJM
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of contemporary hospitality management
1
International journal of industrial organization
1
International journal of production research
1
Journal of hospitality marketing & management
1
Journal of retailing
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The Cornell hospitality quarterly
1
The journal of consumer marketing
1
Transportation research / E : an international journal
1
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ECONIS (ZBW)
7
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1
Can coupons counteract strategic consumer behavior?
Hermel, Dror
;
Mantin, Benny
;
Aviv, Yossi
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10013258149
Saved in:
2
Uncovering the relationship between revenue management and hotel loyalty programs
Lentz, Melissa
;
Berezan, Orie
;
Raab, Carola
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 306-320
Persistent link: https://www.econbiz.de/10013258162
Saved in:
3
Strategic consumers, revenue management, and the design of loyalty programs
Chun, So Yeon
;
Ovchinnikov, Anton
- In:
Management science : journal of the Institute for …
65
(
2019
)
9
,
pp. 3969-3987
Persistent link: https://www.econbiz.de/10012118531
Saved in:
4
Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke
;
Xie, Claire
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
Saved in:
5
Lower price or higher reward? : measuring the effect of consumers’ preferences on reward programs
Rossi, Federico
- In:
Management science : journal of the Institute for …
64
(
2018
)
9
,
pp. 4451-4470
Persistent link: https://www.econbiz.de/10011921534
Saved in:
6
Four decades of coupon research in pricing : evolution, development, and practice
Pandey, Neeraj
;
Maheshwari, Vaibhav
- In:
Journal of revenue and pricing management
16
(
2017
)
4
,
pp. 397-416
Persistent link: https://www.econbiz.de/10011771216
Saved in:
7
A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products
Reichhart, Philipp
;
Pescher, Christian
;
Spann, Martin
- In:
Electronic markets : the international journal on …
23
(
2013
)
3
,
pp. 217-225
Persistent link: https://www.econbiz.de/10010195502
Saved in:
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