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isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of revenue and pricing management"
~subject:"Pricing strategy"
~type_genre:"Article in journal"
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Search: subject_exact:"Bonusprogramm"
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Pricing strategy
Kundenbindungsprogramm
15
Loyalty program
15
Consumer behaviour
8
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Beziehungsmarketing
7
Hotel industry
7
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2003-2010
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Aviv, Yossi
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Berezan, Orie
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Ha, Hong Youl
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Lentz, Melissa
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Liu, Zhiqiang
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Maheshwari, Vaibhav
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
International journal of contemporary hospitality management
Journal of revenue and pricing management
Journal of retailing and consumer services
4
Management science : journal of the Institute for Operations Research and the Management Sciences
3
European journal of operational research : EJOR
2
Information systems research : ISR
2
Marketing science
2
The journal of industrial economics
2
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of industrial organization
1
International journal of production research
1
Journal of hospitality marketing & management
1
Journal of retailing
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The Cornell hospitality quarterly
1
The journal of consumer marketing
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Transportation research / E : an international journal
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ECONIS (ZBW)
4
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1
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
2
Can coupons counteract strategic consumer behavior?
Hermel, Dror
;
Mantin, Benny
;
Aviv, Yossi
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10013258149
Saved in:
3
Uncovering the relationship between revenue management and hotel loyalty programs
Lentz, Melissa
;
Berezan, Orie
;
Raab, Carola
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 306-320
Persistent link: https://www.econbiz.de/10013258162
Saved in:
4
Four decades of coupon research in pricing : evolution, development, and practice
Pandey, Neeraj
;
Maheshwari, Vaibhav
- In:
Journal of revenue and pricing management
16
(
2017
)
4
,
pp. 397-416
Persistent link: https://www.econbiz.de/10011771216
Saved in:
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