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isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of revenue and pricing management"
~subject:"Konsumentenverhalten"
~subject:"Pricing strategy"
~type_genre:"Article in journal"
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Search: subject_exact:"Bonusprogramm"
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Konsumentenverhalten
Pricing strategy
Kundenbindungsprogramm
16
Loyalty program
16
Consumer behaviour
10
Beziehungsmarketing
5
Relationship marketing
5
Preismanagement
3
Revenue management
3
Revenue-Management
3
Sales promotion
3
USA
3
United States
3
Verkaufsförderung
3
Air passenger transport
2
Deutschland
2
Dynamic pricing
2
Experiment
2
Germany
2
Passagierluftverkehr
2
Rabatt
2
Rebate
2
2003-2010
1
Bibliometrics
1
Bibliometrie
1
Consumer preferences
1
Coupons
1
Customer loyalty
1
Einzelhandel
1
Grounded theory
1
Hotel industry
1
Hotellerie
1
Information value
1
Informationswert
1
Konsumentenpräferenzen
1
Loyalty programs
1
Manipulation
1
Marketing management
1
Marketingmanagement
1
Motivation
1
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Article in journal
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11
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English
9
German
2
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Bagchi, Rajesh
2
Li, Xingbo
2
Aviv, Yossi
1
Berezan, Orie
1
Drèze, Xavier
1
Fishbach, Ayelet
1
Gierl, Heribert
1
Haws, Kelly L.
1
Hermel, Dror
1
Huang, Szu-chi
1
Koo, Minjung
1
Lentz, Melissa
1
Maheshwari, Vaibhav
1
Mantin, Benny
1
Nunes, Joseph C.
1
Pandey, Neeraj
1
Raab, Carola
1
Summers, Christopher A.
1
Walker Reczek, Rebecca
1
Wierich, Ralf
1
Zhang, Ying
1
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of revenue and pricing management
Journal of retailing and consumer services
35
Journal of business research : JBR
14
Journal of retailing
11
International journal of hospitality management
9
European journal of marketing : EJM
8
Journal of the Academy of Marketing Science
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
The journal of services marketing
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of promotion management : JPM
6
Journal of hospitality marketing & management
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Psychology & marketing
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
European journal of operational research : EJOR
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Information systems research : ISR
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Marketing science
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Theoretical economics letters
3
Administrative Sciences : open access journal
2
Australasian marketing journal
2
Business horizons
2
Central European business review : CEBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
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ECONIS (ZBW)
11
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11
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1
Can coupons counteract strategic consumer behavior?
Hermel, Dror
;
Mantin, Benny
;
Aviv, Yossi
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10013258149
Saved in:
2
Uncovering the relationship between revenue management and hotel loyalty programs
Lentz, Melissa
;
Berezan, Orie
;
Raab, Carola
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 306-320
Persistent link: https://www.econbiz.de/10013258162
Saved in:
3
Four decades of coupon research in pricing : evolution, development, and practice
Pandey, Neeraj
;
Maheshwari, Vaibhav
- In:
Journal of revenue and pricing management
16
(
2017
)
4
,
pp. 397-416
Persistent link: https://www.econbiz.de/10011771216
Saved in:
4
The small-area hypothesis : effects of progress monitoring on goal adherence
Koo, Minjung
;
Fishbach, Ayelet
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 138-154
Persistent link: https://www.econbiz.de/10010383356
Saved in:
5
Lucky loyalty : the effect of consumer effort on predictions of randomly determined marketing outcomes
Walker Reczek, Rebecca
;
Haws, Kelly L.
;
Summers, …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1065-1077
Persistent link: https://www.econbiz.de/10010473312
Saved in:
6
Illusionary progress in loyalty programs : magnitudes, reward distances, and step-size ambiguity
Bagchi, Rajesh
;
Li, Xingbo
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 184-197
Persistent link: https://www.econbiz.de/10009777140
Saved in:
7
Illusionary progress in loyalty programs : magnitudes, reward distances, and step-size ambiguity
Bagchi, Rajesh
;
Li, Xingbo
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 888-901
Persistent link: https://www.econbiz.de/10008856956
Saved in:
8
How endowed versus earned progress affects consumer goal commitment and motivation
Zhang, Ying
;
Huang, Szu-chi
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 641-654
Persistent link: https://www.econbiz.de/10008747731
Saved in:
9
Feeling superior : the impact of loyalty program structure on consumers' perceptions of status
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 890-905
Persistent link: https://www.econbiz.de/10003861928
Saved in:
10
Zur Wirkung individualisierter und personalisierter Coupons
Wierich, Ralf
- In:
Handel im Fokus : aus dem Instituts für …
59
(
2007
)
3
,
pp. 140-155
Persistent link: https://www.econbiz.de/10003533349
Saved in:
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