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isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"Journal of revenue and pricing management"
~isPartOf:"Marketing science"
~subject:"Pricing strategy"
~type_genre:"Article in journal"
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Search: subject_exact:"Bonusprogramm"
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2003-2010
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
Journal of revenue and pricing management
Marketing science
Journal of retailing and consumer services
4
Management science : journal of the Institute for Operations Research and the Management Sciences
3
European journal of operational research : EJOR
2
Information systems research : ISR
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The journal of industrial economics
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Electronic markets : the international journal on networked business
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European journal of marketing : EJM
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of contemporary hospitality management
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International journal of industrial organization
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International journal of production research
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Overage charge or loyalty discount : when should extra consumptions be penalized or rewarded?
Guo, Liang
- In:
Marketing science
42
(
2023
)
3
,
pp. 614-633
Persistent link: https://www.econbiz.de/10014317449
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2
Dynamic coupon targeting using batch deep reinforcement learning : an application to livestream shopping
Liu, Xiao
- In:
Marketing science
42
(
2023
)
4
,
pp. 637-658
Persistent link: https://www.econbiz.de/10014317636
Saved in:
3
Can coupons counteract strategic consumer behavior?
Hermel, Dror
;
Mantin, Benny
;
Aviv, Yossi
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10013258149
Saved in:
4
Uncovering the relationship between revenue management and hotel loyalty programs
Lentz, Melissa
;
Berezan, Orie
;
Raab, Carola
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 306-320
Persistent link: https://www.econbiz.de/10013258162
Saved in:
5
Four decades of coupon research in pricing : evolution, development, and practice
Pandey, Neeraj
;
Maheshwari, Vaibhav
- In:
Journal of revenue and pricing management
16
(
2017
)
4
,
pp. 397-416
Persistent link: https://www.econbiz.de/10011771216
Saved in:
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