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isPartOf:"Harvard business review : HBR"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Fundraising"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of nonprofit and voluntary sector marketing
Marketing intelligence & planning
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Millennials and Boomers : increasing alumni affinity and intent to give by target market segmentation
McAlexander, James H.
;
Koenig, Harold F.
;
DuFault, Beth
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10011493842
Saved in:
2
Differences between students and non-students' willingness to donate to a charitable organisation
Pentecost, Robin
;
Andrews, Lynda
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 122-136
Persistent link: https://www.econbiz.de/10003978452
Saved in:
3
Gendered giving : the influence of social norms on the donation behavior of men and women
Croson, Rachel Toni Algaze
;
Handy, Femida
;
Shang, Jen
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10003978503
Saved in:
4
Are single-gift committed donors different from their multiple-gift counterparts?
Shen, Anyuan
;
Tsai, Chih-yang
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10008652347
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