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isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~isPartOf:"International journal of retail & distribution management"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Customer segmentation"
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Deli-Gray, Zsuzsa
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Harvard business review : HBR
International journal of nonprofit and voluntary sector marketing
International journal of retail & distribution management
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Journal of retailing and consumer services
22
International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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The journal of consumer marketing
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
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Journal of fashion marketing and management
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International journal of consumer studies
14
Journal of travel and tourism marketing
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Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
Marketing intelligence & planning
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
Journal of revenue and pricing management
9
Marketing letters : a journal of research in marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
Journal of hospitality marketing & management
8
Journal of marketing management : MM
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Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing theory
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Media-Perspektiven
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing theory and practice
7
Journal of strategic marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
35
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1
Segmenting female consumers : high-involvement personal services
Milfelner, Borut
;
Vidergar Kikel, Tanja
;
Mumel, Damijan
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 485-497
Persistent link: https://www.econbiz.de/10011706968
Saved in:
2
Africa's new generation of innovators
Christensen, Clayton M.
;
Ojomo, Efosa
;
Bever, Derek van
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 128-136
Persistent link: https://www.econbiz.de/10011632696
Saved in:
3
Branding in the age of social media
Holt, Douglas B.
- In:
Harvard business review : HBR
94
(
2016
)
3
,
pp. 40-50
Persistent link: https://www.econbiz.de/10011453013
Saved in:
4
Tailoring but not targeting : a critical analysis of "the Meth Project" aimed at Hispanic youth
Scarpaci, Joseph L.
;
Burke, Christine S.
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10011618259
Saved in:
5
Shopping for kids' luxury brands : young mothers' identity quest in retail spaces
Silhouette-Dercourt, Virginie
;
Lassus, Christel de
- In:
International journal of retail & distribution management
44
(
2016
)
11
,
pp. 1084-1099
Persistent link: https://www.econbiz.de/10011640039
Saved in:
6
Millennials and Boomers : increasing alumni affinity and intent to give by target market segmentation
McAlexander, James H.
;
Koenig, Harold F.
;
DuFault, Beth
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10011493842
Saved in:
7
Perception of young children of the ideal shopping experience
Deli-Gray, Zsuzsa
;
Pinto, Marie-Pierre
;
McLaughlin, Cécile
- In:
International journal of retail & distribution management
44
(
2016
)
10
,
pp. 996-1012
Persistent link: https://www.econbiz.de/10011634883
Saved in:
8
Exploring children's responses to store atmosphere
Ayadi, Kafia
;
Cao, Lanlan
- In:
International journal of retail & distribution management
44
(
2016
)
10
,
pp. 1030-1046
Persistent link: https://www.econbiz.de/10011634887
Saved in:
9
Reaching the rich world’s poorest consumers
Yunus, Muhammad
;
Dalsace, Frédéric
;
Menascé, David
; …
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 46-53
Persistent link: https://www.econbiz.de/10010504034
Saved in:
10
Should you sell that product?
Fairchild, Gregory
- In:
Harvard business review : HBR
93
(
2015
)
1/2
,
pp. 113-117
Persistent link: https://www.econbiz.de/10010479327
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