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isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Customer segmentation"
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Harvard business review : HBR
International journal of nonprofit and voluntary sector marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Journal of retailing and consumer services
22
International journal of advertising : the quarterly review of marketing communications
21
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19
The journal of consumer marketing
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Health marketing quarterly
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Journal of fashion marketing and management
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International journal of consumer studies
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Journal of travel and tourism marketing
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Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
Marketing intelligence & planning
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
Journal of revenue and pricing management
9
Marketing letters : a journal of research in marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
Journal of hospitality marketing & management
8
Journal of marketing management : MM
8
Marketing theory
8
Media-Perspektiven
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing theory and practice
7
Journal of strategic marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
32
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1
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
Saved in:
3
Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
Saved in:
4
Using social network activity data to identify and target job seekers
Ebbes, Peter
;
Netzer, Oded
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 3026-3046
Persistent link: https://www.econbiz.de/10013368366
Saved in:
5
Competitive personalized pricing
Chen, Zhijun
;
Choe, Chongwoo
;
Matsushima, Noriaki
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4003-4023
Persistent link: https://www.econbiz.de/10012297749
Saved in:
6
Mobile targeting using customer trajectory patterns
Ghose, Anindya
;
Li, Beibei
;
Liu, Siyuan
- In:
Management science : journal of the Institute for …
65
(
2019
)
11
,
pp. 5027-5049
Persistent link: https://www.econbiz.de/10012125865
Saved in:
7
Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.
;
Zou, Dan
;
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
Saved in:
8
Africa's new generation of innovators
Christensen, Clayton M.
;
Ojomo, Efosa
;
Bever, Derek van
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 128-136
Persistent link: https://www.econbiz.de/10011632696
Saved in:
9
Branding in the age of social media
Holt, Douglas B.
- In:
Harvard business review : HBR
94
(
2016
)
3
,
pp. 40-50
Persistent link: https://www.econbiz.de/10011453013
Saved in:
10
Tailoring but not targeting : a critical analysis of "the Meth Project" aimed at Hispanic youth
Scarpaci, Joseph L.
;
Burke, Christine S.
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10011618259
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