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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of strategic marketing"
~source:"econis"
~subject:"Brand image"
~subject:"Online-Marketing"
~type:"article"
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Search: subject_exact:"Beziehungsmanagement"
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Brand image
Online-Marketing
Beziehungsmarketing
200
Relationship marketing
200
Consumer behaviour
60
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60
Customer satisfaction
42
Kundenzufriedenheit
42
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35
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Japutra, Arnold
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Roy, Sanjit
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Abid, Aman
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Ahmad, Bilal
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Akbar, Muhammad Imad Ud Din
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Harvard-Business-Manager : das Wissen der Besten
Journal of strategic marketing
Journal of business research : JBR
143
Journal of retailing and consumer services
110
The journal of product & brand management
86
The journal of brand management : an international journal
70
International journal of internet marketing and advertising : IJIMA
45
Industrial marketing management : the international journal for industrial and high-tech firms
42
International journal of hospitality management
42
Asia Pacific journal of marketing and logistics
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Cogent business & management
31
Marketing intelligence & planning
30
Journal of travel and tourism marketing
28
International journal of electronic marketing and retailing : IJEMR
27
Psychology & marketing
26
Journal of promotion management : innovations in planning and applied research
25
Journal of the Academy of Marketing Science
21
European journal of marketing : EJM
20
International journal of contemporary hospitality management
20
Journal of hospitality marketing & management
20
Journal of internet commerce
20
Journal of marketing communications
20
Tourism management : research, policies, practice
19
Journal of marketing management : MM
18
Business horizons
17
The service industries journal
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Technological forecasting & social change : an international journal
15
International journal of business information systems : IJBIS
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of marketing
13
The journal of business & industrial marketing
13
The journal of services marketing
13
European journal of marketing
12
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ECONIS (ZBW)
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1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
4
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
5
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
6
CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Saved in:
7
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
8
Exploring firms' fan page behavior and users' participation : evidence from airline industry on Twitter
Shahbaznezhad, Hamidreza
;
Rashidirad, Mona
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 492-513
Persistent link: https://www.econbiz.de/10012588441
Saved in:
9
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
10
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
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