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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of strategic marketing"
~source:"econis"
~subject:"Customer integration"
~subject:"Online-Marketing"
~type:"article"
~type_genre:"Article in journal"
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Search: subject_exact:"Beziehungsmanagement"
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Customer integration
Online-Marketing
Beziehungsmarketing
208
Relationship marketing
208
Consumer behaviour
65
Konsumentenverhalten
65
Customer satisfaction
43
Kundenzufriedenheit
43
Marketing management
35
Marketingmanagement
35
Brand management
26
Dienstleistungsqualität
26
Markenführung
26
Service quality
26
Social Web
24
Social web
24
Kundenintegration
22
Customer value
20
Kundenwert
20
Lieferantenmanagement
20
Supplier relationship management
20
Brand image
19
Markenimage
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Internet marketing
17
Betriebliche Wertschöpfung
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Value creation
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Confidence
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Vertrauen
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Brand
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Markenartikel
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Einzelhandel
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Retail trade
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Structural equation model
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Strukturgleichungsmodell
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USA
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United States
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relationship marketing
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Online retailing
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Online-Handel
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32
German
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Fernandes, Teresa
2
Johnson, Lester W.
2
Pervan, Simon J.
2
Zolfagharian, Mohammadali
2
Abbasi, Amir Zaib
1
Abeza, Gashaw
1
Abid, Aman
1
Aimé, Isabelle
1
Akaka, Melissa Archpru
1
Almubarak, Alanoud F.
1
Bove, Liliana L.
1
Bowden, Jana
1
Bozkurt, Sıddık
1
Brooks, Simon
1
Butaney, Bhupin
1
Butaney, Gul
1
Dai, Bo
1
Dawar, Niraj
1
Dibb, Sally
1
Do, Diem Khac Xuan
1
Fabrize, Robert
1
Finch, David J.
1
Finsterwalder, Jörg
1
Freeman, Karen
1
Gidhagen, Mikael
1
Grant, Adam M.
1
Gupta, Samir
1
Hajli, Nick
1
Harrigan, Paul
1
Higueras-Castillo, Elena
1
Hippel, Eric von
1
Hofacker, Charles F.
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Hollebeek, Linda
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Horbel, Chris
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Hossein Zadeh, Arash
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Islam, Hafizul
1
Iyer, Pramod
1
Japutra, Arnold
1
Jebarajakirthy, Charles
1
Ketron, Seth
1
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Harvard-Business-Manager : das Wissen der Besten
Journal of strategic marketing
Journal of business research : JBR
130
Journal of retailing and consumer services
97
Industrial marketing management : the international journal for industrial and high-tech firms
56
International journal of internet marketing and advertising : IJIMA
38
The journal of services marketing
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
The journal of product & brand management
32
Journal of service management
29
International journal of hospitality management
27
The service industries journal
27
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
24
International journal of electronic marketing and retailing : IJEMR
23
The journal of business & industrial marketing
21
Business horizons
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Journal of marketing management : MM
19
Journal of promotion management : innovations in planning and applied research
19
Journal of internet commerce
18
Cogent business & management
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Technological forecasting & social change : an international journal
16
The journal of brand management : an international journal
16
Tourism management : research, policies, practice
16
Journal of marketing
15
Journal of service research : JSR
15
Service business
15
Asia Pacific journal of marketing and logistics
14
International journal of contemporary hospitality management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of hospitality marketing & management
13
Journal of marketing communications
13
European journal of marketing
12
International journal of business information systems : IJBIS
12
Electronic commerce research
11
International journal of technology marketing : IJTMkt
11
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ECONIS (ZBW)
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1
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
2
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
3
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
4
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
5
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
6
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
7
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
8
The efficacy of customer's voluntary use of self-service technology (SST) : a dual-study approach
Shin, Hyunju
;
Dai, Bo
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 723-745
Persistent link: https://www.econbiz.de/10013492887
Saved in:
9
Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 782-806
Persistent link: https://www.econbiz.de/10013492890
Saved in:
10
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
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