//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of strategic marketing"
~source:"econis"
~subject:"Marketing management"
~subject:"Online-Marketing"
~type:"article"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Beziehungsmanagement"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Online-Marketing
Beziehungsmarketing
208
Relationship marketing
208
Consumer behaviour
65
Konsumentenverhalten
65
Customer satisfaction
43
Kundenzufriedenheit
43
Marketingmanagement
35
Brand management
26
Dienstleistungsqualität
26
Markenführung
26
Service quality
26
Social Web
24
Social web
24
Customer integration
22
Kundenintegration
22
Customer value
20
Kundenwert
20
Lieferantenmanagement
20
Supplier relationship management
20
Brand image
19
Markenimage
19
Internet marketing
17
Betriebliche Wertschöpfung
16
Value creation
16
Confidence
15
Vertrauen
15
Brand
14
Markenartikel
14
Einzelhandel
13
Retail trade
13
Structural equation model
11
Strukturgleichungsmodell
11
USA
10
United States
10
relationship marketing
10
Online retailing
9
Online-Handel
9
Strategic management
9
more ...
less ...
Online availability
All
Undetermined
28
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
48
Language
All
English
38
German
10
Author
All
Dawar, Niraj
2
Jebarajakirthy, Charles
2
Johnson, Lester W.
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Sahi, Gurjeet Kaur
2
Siahtiri, Vida
2
Abeza, Gashaw
1
Abid, Aman
1
Aimé, Isabelle
1
Akaka, Melissa Archpru
1
Almubarak, Alanoud F.
1
Anees-ur-Rehman, Muhammad
1
Ayoubi, Rami M.
1
Baber, Ruturaj
1
Babu, Mujahid Mohiuddin
1
Banerjee, Shubhomoy
1
Bhalla, Gaurav
1
Bodla, Bhag Singh
1
Bordonaba-Juste, M. Victoria
1
Brooks, Simon
1
Butaney, Bhupin
1
Butaney, Gul
1
Carlson, Jamie L.
1
Cool, Karel O.
1
Cravens, David W.
1
Crick, James M.
1
Deacon, Jonathan H.
1
Dibb, Sally
1
Diwan, Saloni Pawan
1
Edelman, David C.
1
Fernandes, Teresa
1
Finch, David J.
1
Freeman, Karen
1
Gilmore, Audrey
1
Gulliver, Stephen R.
1
Gupta, Mahesh Chander
1
Harrigan, Paul
1
Hofacker, Charles F.
1
Horbel, Chris
1
more ...
less ...
Published in...
All
Harvard-Business-Manager : das Wissen der Besten
Journal of strategic marketing
Journal of business research : JBR
106
Journal of retailing and consumer services
75
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
The journal of product & brand management
32
The journal of business & industrial marketing
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Business horizons
25
Journal of the Academy of Marketing Science
25
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
23
Cogent business & management
21
European journal of marketing : EJM
20
Journal of marketing communications
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of marketing management : MM
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing
18
The service industries journal
18
International journal of hospitality management
17
Journal of promotion management : innovations in planning and applied research
17
The journal of brand management : an international journal
17
Journal of internet commerce
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of retailing
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of electronic customer relationship management : IJECRM
13
International journal of retail & distribution management
13
International journal of business information systems : IJBIS
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Technological forecasting & social change : an international journal
12
International journal of technology marketing : IJTMkt
11
Journal of business-to-business marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of marketing analytics : JMA
11
Tourism management : research, policies, practice
11
Journal of international marketing
10
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
48
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
2
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
3
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
4
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
5
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
6
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
7
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
8
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
9
Exploring firms' fan page behavior and users' participation : evidence from airline industry on Twitter
Shahbaznezhad, Hamidreza
;
Rashidirad, Mona
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 492-513
Persistent link: https://www.econbiz.de/10012588441
Saved in:
10
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->