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isPartOf:"Information systems and e-business management : ISeB"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Customer satisfaction"
~subject:"Mobile business"
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Customer satisfaction
Mobile business
Mobile Business
41
Consumer behaviour
24
Konsumentenverhalten
24
Mobile communications
19
Mobilkommunikation
19
Innovation adoption
14
Innovationsakzeptanz
14
Mobile Anwendung
10
Mobile application
10
Electronic money
6
Elektronisches Geld
6
Online retailing
6
Online-Handel
6
E-commerce
5
Electronic Commerce
5
Mobile phone
5
Mobiltelefon
5
Einzelhandel
4
Electronic Banking
4
Electronic banking
4
Innovation diffusion
4
Innovationsdiffusion
4
Internet marketing
4
Mobile commerce
4
Online-Marketing
4
Retail trade
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Social Web
4
Social web
4
Advertising
3
Kundenzufriedenheit
3
Mobile Marketing
3
Mobile marketing
3
Mobile payment
3
TAM
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USA
3
United States
3
Werbung
3
mobile advertising
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Strader, Troy J.
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Amirkhanpour, Monaliz
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Erkan, Ismail
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Garcia, Manuel B.
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Garcia-Duque, Jorge
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Information systems and e-business management : ISeB
International journal of retail & distribution management
International journal of technology marketing : IJTMkt
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
48
International journal of business information systems : IJBIS
23
Journal of payments strategy & systems
22
SpringerLink / Bücher
22
Technological forecasting & social change : an international journal
21
Journal of business research : JBR
20
International journal of e-business research : an official publication of the Information Resources Management Association
19
Journal of internet commerce
17
International journal of electronic business
16
The international journal of bank marketing : IJBM
15
Information systems research : ISR
14
M-commerce : global experiences and perspectives
14
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
Electronic commerce research
12
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Premier reference source
12
Electronic commerce research and applications
11
Global mobile commerce : strategies, implementation, and case studies
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of bank marketing
11
Trends in mobile technology and business in the Asia-Pacific region
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Handbook of research in mobile business : technical, methodological, and social perspectives
9
Handbook of research on mobile marketing management
9
International journal of electronic commerce : IJEC
9
International journal of electronic customer relationship management : IJECRM
9
International journal of electronic finance : IJEF
9
International journal of internet marketing and advertising : IJIMA
9
International journal of networking and virtual organisations : IJNVO
9
Journal of electronic commerce research : JECR
9
Mobile electronic commerce : foundations, development, and applications
9
Electronic markets : the international journal on networked business
8
International journal of consumer studies
8
Journal of global information management : an official publication of the Information Resources Management Association
8
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ECONIS (ZBW)
41
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
A reconceptualisation of the mobile continuance intention : social drivers' perspective
Elwalda, Abdulaziz
;
Erkan, Ismail
;
Acikgoz, Fulya
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 212-238
Persistent link: https://www.econbiz.de/10014310277
Saved in:
3
Purchase intention in mobile commerce in Croatia : the attribution theory perspective and the role of consumer innovativeness
Anić, Ivan-Damir
;
Milakovic, Ivana Kursan
;
Mihić, Mirela
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10013483030
Saved in:
4
Location-based marketing using mobile geofencing : lessons learned from a user-centred application development research
Garcia, Manuel B.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10013503814
Saved in:
5
The influence of consumer trust in consumer behaviour toward mobile payment applications amongst young professionals
Shaizatulaqma Kamalul Ariffin
;
Lim, Khor Teik
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10013258224
Saved in:
6
Digital inclusion in social media marketing adoption : the role of product suitability in the agriculture sector
Han, Honghua
;
Xiong, Jason
;
Zhao, Kexin
- In:
Information systems and e-business management : ISeB
20
(
2022
)
4
,
pp. 657-683
Persistent link: https://www.econbiz.de/10013483729
Saved in:
7
How consumer innovativeness, technological expertise, and consideration set size can explain mobile commerce use : an extended understanding using a moderation-mediation model
Ho Huy Tuu
;
Nguyen Huu Khoi
;
Olsen, Svein O.
- In:
Information systems and e-business management : ISeB
19
(
2021
)
3
,
pp. 1015-1038
Persistent link: https://www.econbiz.de/10012703196
Saved in:
8
Mobile communication and seniors : an exploratory study on their consumption of apps
Fernández-Lores, Susana
;
Marquez, Juan Antonio
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 952-970
Persistent link: https://www.econbiz.de/10012621780
Saved in:
9
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
10
Segmenting utilitarian-based mobile app users : an empirical study using SEM and clustering techniques
Gupta, Priyanka
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 126-142
Persistent link: https://www.econbiz.de/10012693498
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