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isPartOf:"Information systems and e-business management : ISeB"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Technology analysis & strategic management"
~subject:"Advertising"
~subject:"Customer satisfaction"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Mobile Business"
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Advertising
Customer satisfaction
Online-Marketing
Mobile Business
32
Mobile business
32
Consumer behaviour
18
Konsumentenverhalten
18
Innovation adoption
12
Innovationsakzeptanz
12
Mobile communications
11
Mobilkommunikation
11
E-commerce
6
Electronic Commerce
6
Electronic money
6
Elektronisches Geld
6
Mobile Anwendung
6
Mobile application
6
Kundenzufriedenheit
4
mobile payment
4
China
3
Electronic Banking
3
Electronic banking
3
Innovation diffusion
3
Innovationsdiffusion
3
Internet marketing
3
Mobile phone
3
Mobiltelefon
3
Online retailing
3
Online-Handel
3
Social Web
3
Social web
3
Consumer attitudes
2
Dienstleistungsqualität
2
Innovation management
2
Innovationsmanagement
2
M-commerce
2
Marketing management
2
Marketingmanagement
2
Mobile Marketing
2
Mobile marketing
2
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Article
8
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Article in journal
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8
Language
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English
8
Author
All
Amirkhanpour, Monaliz
1
Garcia, Manuel B.
1
Han, Honghua
1
Kalinić, Zoran
1
Liébana-Cabanillas, F.
1
Marinković, Veljko
1
Oh, Lih-bin
1
Ponce, Soledad
1
Santos, Manuel Alonso dos
1
Singh, Kamini
1
Soto-Fuentes, Y.
1
Thrassou, Alkis
1
Ugalde, Cecilia
1
Valderrama-Palma, V. A.
1
Vrontis, Demetris
1
Wang, KanLiang
1
Wang, Ting
1
Xiong, Jason
1
Yuan, Yufei
1
Zhao, Kexin
1
Đorđević, Aleksandar
1
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Published in...
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Information systems and e-business management : ISeB
International journal of technology marketing : IJTMkt
Technology analysis & strategic management
Journal of retailing and consumer services
14
International journal of internet marketing and advertising : IJIMA
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
International journal of business information systems : IJBIS
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of business research : JBR
5
Business horizons
4
Electronic markets : the international journal on networked business
4
Journal of internet commerce
4
International journal of bank marketing
3
Marketing intelligence & planning
3
Asia Pacific journal of marketing and logistics
2
Economies : open access journal
2
International journal of electronic business
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing research
2
Journal of organizational computing and electronic commerce
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Technological forecasting & social change : an international journal
2
The service industries journal
2
Arts and the market
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business and Economic Research : BER
1
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Source
All
ECONIS (ZBW)
8
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1
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8
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8
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date (newest first)
date (oldest first)
1
Location-based marketing using mobile geofencing : lessons learned from a user-centred application development research
Garcia, Manuel B.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10013503814
Saved in:
2
Digital inclusion in social media marketing adoption : the role of product suitability in the agriculture sector
Han, Honghua
;
Xiong, Jason
;
Zhao, Kexin
- In:
Information systems and e-business management : ISeB
20
(
2022
)
4
,
pp. 657-683
Persistent link: https://www.econbiz.de/10013483729
Saved in:
3
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
4
The moderating effects of gender on customer satisfaction and continuance intention in mobile commerce : a UTAUT-based perspective
Marinković, Veljko
;
Đorđević, Aleksandar
;
Kalinić, …
- In:
Technology analysis & strategic management
32
(
2020
)
3
,
pp. 306-318
Persistent link: https://www.econbiz.de/10012208986
Saved in:
5
Unobserved heterogeneity and the importance of customer loyalty in mobile banking
Liébana-Cabanillas, F.
;
Santos, Manuel Alonso dos
; …
- In:
Technology analysis & strategic management
29
(
2017
)
9
,
pp. 1015-1032
Persistent link: https://www.econbiz.de/10011739777
Saved in:
6
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
7
User adoption and purchasing intention after free trial : an empirical study of mobile newspapers
Wang, Ting
;
Oh, Lih-bin
;
Wang, KanLiang
;
Yuan, Yufei
- In:
Information systems and e-business management : ISeB
11
(
2013
)
2
,
pp. 189-210
Persistent link: https://www.econbiz.de/10009742917
Saved in:
8
Effect of card and internet banking on users
Singh, Kamini
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
1
,
pp. 20-31
Persistent link: https://www.econbiz.de/10009545449
Saved in:
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