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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Innovation"
~subject:"Kundenintegration"
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Advertising effects
Beziehungsmarketing
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Kundenintegration
Internet marketing
103
Online-Marketing
103
Consumer behaviour
45
Konsumentenverhalten
45
Social Web
42
Social web
42
Werbewirkung
27
Advertising
22
Werbung
22
Brand management
18
Markenführung
18
social media
17
Viral marketing
13
Virales Marketing
13
E-commerce
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Electronic Commerce
12
Relationship marketing
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Search engine
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Brand image
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Journal of marketing research : JMR
Journal of business research : JBR
124
International journal of internet marketing and advertising : IJIMA
86
Journal of retailing and consumer services
80
International journal of advertising : the review of marketing communications
79
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Journal of marketing communications
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of advertising research
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
Journal of promotion management : innovations in planning and applied research
52
International journal of advertising : the quarterly review of marketing communications
39
International journal of electronic marketing and retailing : IJEMR
33
The journal of product & brand management
33
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of internet commerce
27
Marketing intelligence & planning
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Journal of promotion management : JPM
25
Information systems research : ISR
23
International journal of electronic commerce : IJEC
23
Journal of the Academy of Marketing Science
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Psychology & marketing
22
Technological forecasting & social change : an international journal
22
The journal of brand management : an international journal
22
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
Cogent business & management
19
Electronic commerce research
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing
18
SpringerLink / Bücher
18
Business horizons
17
International journal of e-business research : an official publication of the Information Resources Management Association
17
International journal of technology marketing : IJTMkt
17
Journal of electronic commerce research : JECR
17
Journal of marketing research
17
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ECONIS (ZBW)
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1
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
2
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
3
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
4
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
5
Efficient large-scale internet media selection optimization for online display advertising
Paulson, Courtney
;
Luo, Lan
;
James, Gareth M.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 489-506
Persistent link: https://www.econbiz.de/10011912728
Saved in:
6
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
7
Am I intruding? : developing a conceptualisation of advertising intrusiveness
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 750-774
Persistent link: https://www.econbiz.de/10011935383
Saved in:
8
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
9
A dynamic model for digital advertising : the effects of creative format, message content, and targeting on engagement
Bruce, Norris I.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011697343
Saved in:
10
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
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