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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Online-Marketing"
~subject:"Social Web"
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Online-Marketing
Social Web
Internet marketing
153
Advertising effects
69
Consumer behaviour
69
Konsumentenverhalten
69
Werbewirkung
69
Advertising
47
Werbung
47
Social web
45
Search engine
31
Suchmaschine
31
Viral marketing
27
Virales Marketing
27
advertising
20
Online retailing
19
Online-Handel
19
social media
18
Brand management
17
Markenführung
17
online advertising
16
Auction theory
14
Auktionstheorie
14
Internet
13
E-commerce
12
Electronic Commerce
12
Game theory
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Spieltheorie
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Beziehungsmarketing
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Experiment
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Marketing management
11
Marketingmanagement
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Relationship marketing
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field experiments
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targeting
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Tucker, Catherine
9
Hauser, John R.
7
Braun, Michael
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Liberali, Guilherme
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Urban, Glen L.
6
Sayedi, Amin
5
Fossen, Beth L.
4
Goldfarb, Avi
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Jerath, Kinshuk
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Schweidel, David A.
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Trusov, Michael
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Wilbur, Kenneth C.
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Chan, Tat
3
Dessart, Laurence
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Katona, Zsolt
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Lu, Shijie
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Mela, Carl F.
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Rutz, Oliver J.
3
Shin, Woochoel
3
Wu, Chunhua
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Yang, Sha
3
Zhu, Yi
3
Aral, Sinan
2
Berman, Ron
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Calder, Bobby J.
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Che, Hai
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Fader, Peter
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Ghose, Anindya
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Gittins, John
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Lambrecht, Anja
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2
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Lu, Xianghua
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing intelligence & planning
45
International journal of business information systems : IJBIS
44
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ECONIS (ZBW)
152
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152
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1
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
2
Informational and noninformational advertising content
Tsai, Yi-Lin
;
Honka, Elisabeth
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1030-1058
Persistent link: https://www.econbiz.de/10012796138
Saved in:
3
Modeling dynamic user interests : a neural matrix factorization approach
Dhillon, Paramveer S.
;
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1059-1080
Persistent link: https://www.econbiz.de/10012796215
Saved in:
4
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
5
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
6
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
7
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
8
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
9
The path to click : are you on it?
Shi, Savannah Wei
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 344-365
Persistent link: https://www.econbiz.de/10012504967
Saved in:
10
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
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