//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Brand loyalty"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand loyalty
Online-Marketing
Internet marketing
46
Social Web
24
Social web
24
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
12
Markenführung
12
social media
12
Beziehungsmarketing
9
Relationship marketing
9
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Advertising
6
Viral marketing
6
Virales Marketing
6
Werbung
6
Customer integration
5
Kundenintegration
5
Advertising effects
4
Social network
4
Soziales Netzwerk
4
Werbewirkung
4
Confidence
3
Facebook
3
Innovation
3
Online retailing
3
Online-Handel
3
Vertrauen
3
social networking sites
3
Bibliometrics
2
Bibliometrie
2
Consumer attitudes
2
Data protection
2
Datenschutz
2
Deregulation
2
Deregulierung
2
more ...
less ...
Online availability
All
Undetermined
23
Type of publication
All
Article
44
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
46
Aufsatz in Zeitschrift
46
Collection of articles of several authors
2
Sammelwerk
2
Conference paper
1
Conference proceedings
1
Konferenzbeitrag
1
Konferenzschrift
1
more ...
less ...
Language
All
English
German
13
Author
All
Dessart, Laurence
3
Calder, Bobby J.
2
Malthouse, Edward C.
2
Marbach, Julia
2
Michaelidou, Nina
2
Morgan-Thomas, Anna
2
Nunan, Daniel
2
Polonsky, Michael J.
2
Raquel, Cristiana
2
Valos, Michael J.
2
Veloutsou, Cleopatra
2
Andrews, Lynda
1
Baile, Serge
1
Beatson, Amanda T.
1
Bian, Dong
1
Bianchi, Constanza
1
Borgerson, Janet L.
1
Breitsohl, Jan Christian
1
Brettel, Malte
1
Brown, Stephen D.
1
Burton, Jamie
1
Carlson, Jeffrey R.
1
Chaffey, Dave
1
Chen, Junsong
1
Chong, Woon Kian
1
Cluley, Robert
1
DK
1
Daassi, Mohamed
1
Davis, Judy Foster
1
De Mare, Irma
1
Debbabi, Sana
1
Dholakia, Nikhilesh
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Drennan, Judy
1
Dunn, Katherine
1
Ewing, Michael
1
Ewing, Mike
1
Fazal-e-Hasan, Syed
1
Fulford, Heather
1
more ...
less ...
Institution
All
Academy of Marketing
1
Published in...
All
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing intelligence & planning
45
International journal of business information systems : IJBIS
44
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
31
-
40
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Web-based social movement contesting marketing strategy : the mobilisation of multiple actors and rhetorical strategies
Palmer, Mark
;
Simmons, Geoffrey
;
Mason, Katy
- In:
Journal of marketing management : MM
30
(
2014
)
3/4
,
pp. 383-408
Persistent link: https://www.econbiz.de/10010345655
Saved in:
32
Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising
Richard, James E.
;
Meuli, Paul G.
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 698-719
Persistent link: https://www.econbiz.de/10009776451
Saved in:
33
The community brand paradigm : a response to brand management's dilemma in the digital era
Quinton, Sarah
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 912-932
Persistent link: https://www.econbiz.de/10009790967
Saved in:
34
Building customer loyalty in online retailing : the role of relationship quality
Rafiq, Mohammed
;
Fulford, Heather
;
Lu, Xiaoming
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 494-517
Persistent link: https://www.econbiz.de/10009761847
Saved in:
35
Critical factors underpinning the e-CRM activities of SMEs
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 503-529
Persistent link: https://www.econbiz.de/10009159919
Saved in:
36
Targeting direct marketing campaigns by neural networks
Guido, Gianluigi
;
Prete, M. Irene
;
Miraglia, Stefano
; …
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 992-1006
Persistent link: https://www.econbiz.de/10009349574
Saved in:
37
Effect of online 3D advertising on consumer responses : the mediating role of telepresence
Debbabi, Sana
;
Daassi, Mohamed
;
Baile, Serge
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 967-992
Persistent link: https://www.econbiz.de/10008664009
Saved in:
38
Applying organisational capability models to assess the maturity of digital-marketing governance
Chaffey, Dave
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 187-196
Persistent link: https://www.econbiz.de/10003984922
Saved in:
39
Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 230-255
Persistent link: https://www.econbiz.de/10003984928
Saved in:
40
Tribal mattering spaces : social-networking sites, celebrity affiliations, and tribal innovations
Hamilton, Kathy
;
Hewer, Paul
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 271-289
Persistent link: https://www.econbiz.de/10003984936
Saved in:
First
Prev
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->