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isPartOf:"International Journal of Sport Finance"
~isPartOf:"European Sport management quarterly : ESMQ"
~subject:"Sponsorship"
~type:"article"
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Football
120
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91
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52
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31
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Anagnostopoulos, Christos
1
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Biscaia, Rui
1
Boronczyk, Felix
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Chmykhov, Alexey
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Sun, Wanting
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International Journal of Sport Finance
European Sport management quarterly : ESMQ
International journal of sports marketing & sponsorship
14
Journal of sport management : the official journal of the North American Society of Sport Management
12
International journal of sport management and marketing : IJSMM
7
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
6
Sport management review
6
Journal of business research : JBR
5
European journal of marketing : EJM
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of advertising : the quarterly review of marketing communications
3
Sport, Business and Management : an international journal ; SBM
3
Journal for global business advancement : JGBA
2
Journal of strategic marketing
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
2
The journal of brand management : an international journal
2
African journal of business and economic research : AJBER
1
Ambush Marketing
1
Applied economics
1
Business and Economic Research : BER
1
Cogent business & management
1
Corporate brand and corporate reputation
1
Der Markt : international journal of marketing
1
Die Bank
1
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
Global business and finance review
1
Handbook on the economics of professional football
1
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
1
International journal of business and economic sciences applied research : IJBESAR
1
International journal of economics and business research : IJEBR
1
International journal of sport finance
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal for international business and entrepreneurship development
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Journal of Islamic marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of corporate responsibility and leadership : JCR&L
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Journal of customer behaviour
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Journal of financial services marketing : JFSM
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ECONIS (ZBW)
6
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1
Sport scandal and fan response : the importance of ambi-fans
Sun, Wanting
;
Chien, P. Monica
;
Weeks, Clinton S.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014283294
Saved in:
2
Fans' monetary evaluation of traditional and sponsored stadium names in the German Bundesliga
Boronczyk, Felix
;
Zarins, Niklas
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
6
,
pp. 768-787
Persistent link: https://www.econbiz.de/10013482786
Saved in:
3
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
4
Linking sport team sponsorship to perceived switching cost and switching intentions
Parganas, Petros
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
4
,
pp. 457-484
Persistent link: https://www.econbiz.de/10011773353
Saved in:
5
Does football sponsorship improve company performance?
Naidenova, Iuliia
;
Parshakov, Petr
;
Chmykhov, Alexey
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011570921
Saved in:
6
Understanding fans' responses to the sponsor of a rival team
Angell, Robert J.
;
Gorton, Matthew
;
Bottomley, Paul
; …
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
2
,
pp. 190-213
Persistent link: https://www.econbiz.de/10011570965
Saved in:
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