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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of marketing communications"
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Search: subject_exact:"Online-Targeting"
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Internet marketing
405
Online-Marketing
405
Consumer behaviour
222
Konsumentenverhalten
222
Social Web
203
Social web
203
Advertising effects
118
Werbewirkung
118
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94
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92
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86
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86
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81
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71
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70
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70
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62
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Amandeep Singh
5
Rita, Paulo
5
Assimakopoulos, Costas
4
Bowen, Gordon
4
Ozuem, Wilson
4
Vrontis, Demetris
4
Wirtz, Bernd W.
4
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3
Bellman, Steven
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Duarte Santos, José
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Erkan, Ismail
3
Kareklas, Ioannis
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Kim, Soojung
3
Langaro, Daniela
3
Lee, Joonghwa
3
Logan, Kelty
3
Loureiro, Sandra Maria Correia
3
Pentina, Iryna
3
Varan, Duane
3
Acikgoz, Fulya
2
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Bansal, Rohit
2
Barbosa, Belem
2
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Dash, Manoj Kumar
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Dham, Swati Oberoi
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Dodoo, Naa Amponsah
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Dogra, Pallavi
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Greve, Goetz
2
Göttel, Vincent
2
Ha, Louisa
2
Hair, Neil Frederick
2
Hatzithomas, Leonidas
2
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International journal of internet marketing and advertising : IJIMA
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Journal of electronic commerce research : JECR
Journal of marketing communications
Journal of business research : JBR
320
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of travel and tourism marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
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ECONIS (ZBW)
405
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405
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1
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
2
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
5
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
6
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
7
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
8
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
9
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
10
Contemporary trends in innovative marketing strategies
Barbosa, Belem
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014432727
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