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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of marketing"
~subject:"social media"
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social media
Internet marketing
310
Online-Marketing
310
Consumer behaviour
175
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172
Social web
172
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68
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International journal of internet marketing and advertising : IJIMA
International journal of technology marketing : IJTMkt
Journal of marketing
Journal of marketing communications
25
Journal of promotion management : innovations in planning and applied research
20
Information systems research : ISR
17
International journal of advertising : the review of marketing communications
17
Cogent business & management
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Journal of internet commerce
14
International journal of business information systems : IJBIS
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of marketing management : MM
12
Journal of hospitality marketing & management
11
Health marketing quarterly
10
Journal of management information systems : JMIS
10
Journal of strategic marketing
9
International journal of market research
8
Journal of promotion management : JPM
8
Journal of travel and tourism marketing
8
Discussion paper
7
Psychology & marketing
7
European Sport management quarterly : ESMQ
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of nonprofit & public sector marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of brand management : an international journal
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
Administrative Sciences : open access journal
5
CESifo working papers
5
International journal of electronic business : IJEB
5
Journal of marketing research : JMR
5
Journal of organizational computing and electronic commerce
5
Journal of vacation marketing : an international journal
5
Management information systems : mis quarterly
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection
5
Central European business review : CEBR
4
Entrepreneurial business and economics review : EBER
4
European research studies
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ECONIS (ZBW)
69
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1
Revenue generation through influencer marketing
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
3
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
4
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
5
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
6
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
7
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
8
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
9
Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
Saved in:
10
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
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