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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of technology marketing : IJTMkt"
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Internet marketing
258
Online-Marketing
258
Consumer behaviour
145
Konsumentenverhalten
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Social Web
142
Social web
142
social media
59
Advertising effects
57
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Assimakopoulos, Costas
4
Rita, Paulo
4
Vrontis, Demetris
4
Antoniadis, Ioannis
3
Melanthiou, Yioula
3
Moro, Sérgio
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Papaioannou, Eugenia
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Pentina, Iryna
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Tsekouropoulos, Georgios
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2
Boutsouki, Christina
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Christou, Evangelos
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Duh, Helen Inseng
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Erkan, Ismail
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Fortin, David R.
2
Greve, Goetz
2
Ha, Louisa
2
Hair, Neil Frederick
2
Hazari, Sunil
2
Jiang, Pingjun
2
Katsonis, Nikolaos
2
Khoshtaria, Tornike
2
Khrouf, Lilia
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Koh, Anthony C.
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Komodromos, Marcos
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Kwon, Eun Sook
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Livas, Christos
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Logan, Kelty
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Lorenzo-Romero, Carlota
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Loureiro, Sandra Maria Correia
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Maghraoui, Souad
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Matin, Arian
2
Moschis, George P.
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Papadopoulou, Panagiota
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Ramos, Ricardo F.
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Riskos, Kyriakos
2
Thrassou, Alkis
2
Vrechopoulos, Adam
2
Wu, Linwan
2
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1
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International journal of internet marketing and advertising : IJIMA
International journal of technology marketing : IJTMkt
Journal of business research : JBR
320
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
119
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
Journal of management information systems : JMIS
60
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
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ECONIS (ZBW)
258
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101
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
102
A typology of customer experience with social media branded content : a netnographic study
Waqas, Muhammad
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 184-213
Persistent link: https://www.econbiz.de/10012252819
Saved in:
103
Turkish and Greek gift purchase behaviour and advertisement on traditional and online media communication tools based on gender differences
Kavoura, Androniki
;
Bozyigit, Sezen
;
Ozelturkay, Eda Yasa
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012179145
Saved in:
104
eWOM via social networking site : source versus message credibility
Kapoor, Payal S.
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 19-47
Persistent link: https://www.econbiz.de/10012199986
Saved in:
105
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
106
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
107
Gender differences in the wearable preferences, device and advertising value perceptions : smartwatches vs. fitness trackers
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
;
Chuah, …
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
2
,
pp. 199-225
Persistent link: https://www.econbiz.de/10012533943
Saved in:
108
Promoting agrotourism resorts online : an assessment of alternative advertising approaches
Chatzigeorgiou, Chryssoula
;
Christou, Evangelos
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 249-266
Persistent link: https://www.econbiz.de/10012534202
Saved in:
109
Consumers' responses on the emergence of influencer marketing in Greek market place
Theocharis, Dimitrios
;
Papaioannou, Eugenia
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012534220
Saved in:
110
The impact of social media engagement on consumers' trust and purchase intention
Matin, Arian
;
Khoshtaria, Tornike
;
Tutberidze, Gocha
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 305-323
Persistent link: https://www.econbiz.de/10012534223
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