//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Targeting"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
241
Online-Marketing
241
Consumer behaviour
161
Konsumentenverhalten
161
Social Web
146
Social web
146
Brand management
94
Markenführung
94
Brand image
65
Markenimage
65
Beziehungsmarketing
61
Relationship marketing
61
Advertising effects
57
Werbewirkung
57
Viral marketing
51
Virales Marketing
51
social media
45
Advertising
42
Werbung
42
Online retailing
40
Online-Handel
40
Brand
30
Markenartikel
29
E-commerce
28
Electronic Commerce
28
Social media
22
Facebook
21
Marketing management
21
Marketingmanagement
21
Website
18
Internet
17
USA
14
United States
14
Customer integration
13
Kundenintegration
13
advertising
12
social media marketing
12
Confidence
11
Vertrauen
11
Brand loyalty
9
more ...
less ...
Online availability
All
Undetermined
141
Free
1
Type of publication
All
Article
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
241
Aufsatz in Zeitschrift
241
Case study
1
Fallstudie
1
Language
All
English
241
Author
All
Assimakopoulos, Costas
3
Pentina, Iryna
3
Rita, Paulo
3
Vrontis, Demetris
3
Antoniadis, Ioannis
2
Boutsouki, Christina
2
Duh, Helen Inseng
2
Guzman, Francisco
2
Ha, Louisa
2
Hatzithomas, Leonidas
2
Jiang, Pingjun
2
Kennedy, Eric
2
Koh, Anthony C.
2
Kwon, Eun Sook
2
Langaro, Daniela
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Moro, Sérgio
2
Moschis, George P.
2
Ramos, Ricardo F.
2
Stavros, Constantino
2
Vashisht, Devika
2
Wu, Linwan
2
Özbölük, Tuğba
2
Aakash
1
Abhijith, U.
1
Abida, Fatma Choura
1
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Afolabi, Ibukun Tolulope
1
Aggarwal, Anu Gupta
1
Aghniadi
1
Agrebi, Meriem
1
Aguado, Juan Miguel
1
Ahmed, Zafar U.
1
Ahuja, Vandana
1
Akdoğan, Kutay
1
Akroush, Mamoun N.
1
Aksoy, Nilsah Cavdar
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
Journal of business research : JBR
320
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
116
Journal of advertising research
113
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
64
International journal of advertising : the quarterly review of marketing communications
64
Cogent business & management
61
Journal of management information systems : JMIS
60
Business horizons
57
International journal of technology marketing : IJTMkt
56
Journal of promotion management : JPM
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
45
Journal of hospitality marketing & management
45
International journal of business information systems : IJBIS
44
International journal of contemporary hospitality management
44
Journal of marketing management : MM
44
Journal of marketing research : JMR
44
Marketing intelligence & planning
44
more ...
less ...
Source
All
ECONIS (ZBW)
241
Showing
51
-
60
of
241
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
52
Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
53
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
54
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
55
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
56
Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
57
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
58
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
Saved in:
59
A moderated mediation model of the effect of social media advertising on consumer buying behaviour : evidence from India
Rajarathinam, Krishna Kumar
;
Rathinam, Logu
;
Parayitam, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 48-76
Persistent link: https://www.econbiz.de/10014318181
Saved in:
60
Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->