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isPartOf:"International journal of retail & distribution management"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Consumer Behaviour"
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Konsumentenverhalten
Consumer behaviour
1,030
Brand management
383
Markenführung
383
Brand image
327
Markenimage
327
Brand
246
Markenartikel
243
Beziehungsmarketing
193
Relationship marketing
193
Einzelhandel
144
Retail trade
144
Online retailing
98
Online-Handel
98
Customer satisfaction
87
Kundenzufriedenheit
87
Luxury goods
79
Luxusgüter
79
China
71
Internet marketing
67
Online-Marketing
67
Social Web
67
Social web
67
Emotion
59
Marketing management
55
Marketingmanagement
55
Advertising effects
54
USA
54
United States
54
Werbewirkung
54
Dienstleistungsqualität
51
Service quality
51
E-commerce
49
Confidence
48
Electronic Commerce
48
Vertrauen
48
Designation of origin
41
Herkunftsbezeichnung
41
Fashion
40
Mode
40
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10
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1,030
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1,030
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10
Sammelwerk
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Conference paper
7
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7
Festschrift
3
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Johnson, Lester W.
6
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Cliquet, Gérard
5
Dwivedi, Abhishek
5
Faultrier, Brigitte de
5
Thaichon, Park
5
Wiedmann, Klaus-Peter
5
Baxter, Stacey M.
4
Carpenter, Jason M.
4
Casidy, Riza
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Diallo, Mbaye Fall
4
Gil Saura, Irene
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kenning, Peter
4
Khare, Arpita
4
Ko, Eunju
4
Kulczynski, Alicia
4
Merrilees, Bill
4
Phau, Ian
4
Pornpitakpan, Chanthika
4
Sarkar, Abhigyan
4
Sierra, Jeremy J.
4
Abratt, Russell
3
Ahn, Jiseon
3
Anisimova, Tatiana
3
Ballantine, Paul W.
3
Berenguer Contrí, Gloria
3
Borges, Adilson
3
Boulay, Jacques
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Deli-Gray, Zsuzsa
3
Dens, Nathalie
3
Fam, Kim Shyan
3
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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International journal of retail & distribution management
Asia Pacific journal of marketing and logistics
The journal of brand management : an international journal
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
NBER Working Paper
380
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
1,030
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Curras-Perez, Rafael
;
Alvarado-Herrera, Alejandro
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2748-2764
Persistent link: https://www.econbiz.de/10014430283
Saved in:
4
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
5
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
6
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
7
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
8
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
9
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
10
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
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