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isPartOf:"International journal of retail & distribution management"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
1,240
Konsumentenverhalten
1,239
Brand management
379
Markenführung
379
Brand image
316
Markenimage
316
Brand
258
Markenartikel
255
Beziehungsmarketing
177
Relationship marketing
177
Einzelhandel
156
Retail trade
156
Emotion
89
Customer satisfaction
75
Kundenzufriedenheit
75
Theorie
75
Theory
75
Online retailing
71
Online-Handel
71
Luxury goods
69
Luxusgüter
69
USA
66
United States
66
Advertising effects
60
Personality psychology
60
Persönlichkeitspsychologie
60
Werbewirkung
60
Internet marketing
58
Marketing management
57
Marketingmanagement
57
Online-Marketing
57
Social Web
57
Social web
57
Experiment
54
Dienstleistungsqualität
44
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44
Food retailing
43
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43
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Dwivedi, Yogesh Kumar
6
Foxall, Gordon R.
6
Grappi, Silvia
6
Mitchell, Vincent-Wayne
6
Phau, Ian
6
Cliquet, Gérard
5
Faultrier, Brigitte de
5
Grohmann, Bianca
5
Grunert, Klaus G.
5
Ilicic, Jasmina
5
Johnson, Lester W.
5
Kaushik, Geetanjali
5
Kenning, Peter
5
Kulczynski, Alicia
5
Lynn, Michael
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Ranyard, Rob
5
Romani, Simona
5
Simintiras, Antonis C.
5
Wiedmann, Klaus-Peter
5
Azar, Ofer H.
4
Baxter, Stacey M.
4
Carpenter, Jason M.
4
Diallo, Mbaye Fall
4
Forsythe, Sandra
4
Gil Saura, Irene
4
Guèvremont, Amélie
4
Gärling, Tommy
4
Kim, Youn-kyung
4
Krishen, Anjala S.
4
Merrilees, Bill
4
Oppewal, Harmen
4
Parsons, Andrew G.
4
Pelsmacker, Patrick de
4
Roper, Stuart
4
Sharma, Piyush
4
Spence, Mark T.
4
Yi, Youjae
4
Zielke, Stephan
4
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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International journal of retail & distribution management
European journal of marketing : EJM
Journal of economic psychology : research in economic psychology and behavioral economics
The journal of brand management : an international journal
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
SpringerLink / Bücher
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
1,240
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
5
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
6
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
7
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
8
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
9
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
10
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
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