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isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Fashion"
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Fashion
Consumer behaviour
792
Konsumentenverhalten
792
Brand management
326
Markenführung
326
Brand image
259
Markenimage
259
Brand
214
Markenartikel
211
Beziehungsmarketing
139
Relationship marketing
139
Einzelhandel
134
Retail trade
134
Online retailing
74
Online-Handel
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72
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72
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59
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Anderson, Alastair
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1
Atik, Deniz
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Baena-Luna, Pedro
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Boardman, Rosy
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International journal of retail & distribution management
Journal of consumer behaviour
The journal of brand management : an international journal
Journal of fashion marketing and management
132
Journal of retailing and consumer services
66
Journal of business research : JBR
42
Journal of global fashion marketing : JGfM
35
International journal of consumer studies
24
Asia Pacific journal of marketing and logistics
15
Cogent business & management
14
The international review of retail, distribution and consumer research
14
Young consumers : insight and ideas for responsible marketers
14
International journal of retail and distribution management
12
The journal of product & brand management
10
International journal of business and globalisation : IJBG
9
Journal of Islamic marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Psychology & marketing
9
Cleaner and responsible consumption
6
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
6
International journal of advertising : the review of marketing communications
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Qualitative market research : an international journal
6
Springer eBook Collection
6
Sustainability in fashion : a cradle to upcycle approach
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
5
Journal of global marketing
5
Journal of international consumer marketing
5
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
Australasian marketing journal
4
Business strategy and the environment
4
Electronic commerce research
4
History of retailing and consumption
4
International journal of emerging markets
4
International journal of islamic marketing and branding
4
International journal of production economics
4
International journal of production research
4
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ECONIS (ZBW)
29
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1
Acceptance factors of Zara's shopping app among fashion consumers during COVID-19
Gil-Cordero, Eloy
;
Ledesma-Chaves, Pablo
;
Baena-Luna, Pedro
- In:
Journal of consumer behaviour
22
(
2023
)
4
,
pp. 955-970
Persistent link: https://www.econbiz.de/10014326283
Saved in:
2
Investigating how online fashion product page design affects the consumer's clothing fit appraisal
Chrimes, Courtney
;
Boardman, Rosy
;
Vignali, Gianpaolo
; …
- In:
Journal of consumer behaviour
21
(
2022
)
6
,
pp. 1478-1493
Persistent link: https://www.econbiz.de/10013461168
Saved in:
3
Gen Xers : perceived barriers and motivators to fashion renting from the Indian cultural context
Jain, Ritu
;
Gurinder Singh
;
Jain, Sheetal
;
Jain, Kokil
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1128-1145
Persistent link: https://www.econbiz.de/10014389753
Saved in:
4
Slow fashion branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
5
Fashion, consumer markets, and democratization
Atik, Deniz
;
Cavusoglu, Lena
;
Ertekin, Zeynep Ozdamar
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1135-1148
Persistent link: https://www.econbiz.de/10013413214
Saved in:
6
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
7
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
8
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
9
From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-fashion brands
Mrad, Mona
;
Farah, Maya F.
;
Haddad, Stephanie
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
Saved in:
10
An experiment on non-luxury fashion counterfeit purchase : the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting
Park-Paops, Haesun
;
Kang, Jiyun
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10011891326
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