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isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of global marketing"
~subject:"Markenimage"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Consumer behaviour
484
Konsumentenverhalten
484
Einzelhandel
123
Retail trade
123
Brand image
79
Brand management
79
Markenführung
79
Online retailing
73
Online-Handel
73
Beziehungsmarketing
67
Relationship marketing
67
USA
43
United States
43
Brand
42
Markenartikel
41
Customer satisfaction
38
Kundenzufriedenheit
38
China
33
Food retailing
33
India
33
Lebensmitteleinzelhandel
33
Designation of origin
32
E-commerce
32
Electronic Commerce
32
Herkunftsbezeichnung
32
Indien
32
Internet marketing
32
Online-Marketing
32
Confidence
31
Vertrauen
31
National culture
28
Nationalkultur
28
Social Web
25
Social web
25
Dienstleistungsqualität
24
International marketing
24
Internationales Marketing
24
Service quality
24
Handelsmarke
23
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English
79
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Aichner, Thomas
3
Coletti, Paolo
3
Aashish, Kumar
2
Klabi, Fethi
2
Raman, Prashant
2
Wang, Xuehua
2
Wilken, Robert
2
Yang, Zhilin
2
Al-Hajla, Ali Homaid
1
Alexandris, Konstantinos
1
Alvarado-Herrera, Alejandro
1
Aurier, Philippe
1
Ayala, Edgardo
1
Bang, Nguyen
1
Beneke, Justin
1
Bezaz, Nora
1
Bezençon, Valéry
1
Billore, Aditya
1
Bodur, H. Onur
1
Brito, Alex
1
Calvo-Porral, Cristina
1
Carlson, Brad D.
1
Chan, Fong Yee
1
Chan, Kenny K.
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Cheah, Chee Wei
1
Chen, Shaoshan
1
Chen, Tsai
1
Cho, Vincent
1
Chowdhury, Tamgid Ahmed
1
Chung, Jae-eun
1
Cliquet, Gérard
1
Collins, Marnie
1
Cumiskey, Kevin J.
1
Currás-Pérez, Rafael
1
Das, Gopal
1
Debabi, Mohsen
1
Dholakia, Ruby R.
1
Diallo, Mbaye Fall
1
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International journal of retail & distribution management
Journal of global marketing
Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
79
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21
Self-image congruity affecting perceived quality and the moderation of brand experience : the case of local and international brands in the Kingdom of Saudi Arabia
Klabi, Fethi
- In:
Journal of global marketing
33
(
2020
)
2
,
pp. 69-83
Persistent link: https://www.econbiz.de/10012260068
Saved in:
22
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
23
Acculturation of expatriate consumers : conditional effects of mental attachments to home country
Miocevic, Dario
;
Zdravkovic, Srdan
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 193-206
Persistent link: https://www.econbiz.de/10012260092
Saved in:
24
Functional and social value of chinese brands
Yang, Shuang
;
Jiménez, Fernando R.
;
Hadjimarcou, John
; …
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012201026
Saved in:
25
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
26
The moderating role of country of origin on brand equity, repeat purchase intentions, and word of mouth in Trinidad and Tobago
Rambocas, Meena
;
Ramsubhag, Aniera Xuxa
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10011963082
Saved in:
27
An empirical study of latitude of quantity acceptance (LQA) in an emerging economy : India
Saini, Gordhan
;
Sahay, Arvind
;
Kalyanaram, Gurumurthy
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10011963102
Saved in:
28
Does image matter while shopping for a smartphone? : a cross-cultural study of Indian and Canadian consumers
Kaur, Kuljit
;
Soch, Harmeen
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 142-153
Persistent link: https://www.econbiz.de/10011963110
Saved in:
29
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
30
Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
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