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isPartOf:"International journal of retail & distribution management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Fashion"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Fashion
Consumer behaviour
639
Konsumentenverhalten
639
Brand management
299
Markenführung
299
Brand image
238
Markenimage
238
Brand
203
Markenartikel
200
Einzelhandel
127
Retail trade
127
Beziehungsmarketing
125
Relationship marketing
125
Luxury goods
64
Luxusgüter
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55
Online-Handel
55
Emotion
43
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41
Online-Marketing
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Social web
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Customer satisfaction
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Marketing management
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Marketingmanagement
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Werbewirkung
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Brand loyalty
25
China
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Corporate Social Responsibility
25
Corporate social responsibility
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E-commerce
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Baxter, Stacey M.
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International journal of retail & distribution management
The journal of brand management : an international journal
Journal of business research : JBR
175
Journal of fashion marketing and management
137
Journal of marketing communications
133
Journal of retailing and consumer services
132
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
90
Journal of promotion management : innovations in planning and applied research
70
Psychology & marketing
68
Journal of promotion management : JPM
63
Journal of advertising research
54
International journal of internet marketing and advertising : IJIMA
53
Journal of advertising : official publication of the American Academy of Advertising
45
The journal of product & brand management
42
Asia Pacific journal of marketing and logistics
41
Marketing letters : a journal of research in marketing
41
International journal of consumer studies
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Journal of global fashion marketing : JGfM
38
Journal of marketing research : JMR
38
European journal of marketing : EJM
34
Young consumers : insight and ideas for responsible marketers
32
Journal of current issues and research in advertising : JCIRA
31
Cogent business & management
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
The journal of consumer marketing
28
Health marketing quarterly
26
Journal of international consumer marketing
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
International journal of hospitality management
23
Journal of global marketing
23
Journal of marketing
23
Marketing : ZFP ; journal of research and management
23
Marketing intelligence & planning
23
European journal of marketing
22
Journal of consumer behaviour : an international research review
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of current issues and research in advertising
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
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ECONIS (ZBW)
52
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1
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
2
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
3
Slow fashion branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
4
Understanding worldview beliefs to allay skepticism toward CSR advertising
Magee, Robert G.
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 538-555
Persistent link: https://www.econbiz.de/10013463721
Saved in:
5
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
Saved in:
6
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
7
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
8
Human-like versus me-like brands in corporate social responsibility : the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands
Jeong, Hyun Ju
;
Kim, Jihye
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012433569
Saved in:
9
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
10
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
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