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isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"sports marketing"
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Search: subject_exact:"Branding"
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Brand image
Konsumentenverhalten
sports marketing
Brand management
107
Markenführung
107
Consumer behaviour
71
Markenimage
50
Sportmarketing
35
Sports marketing
35
Beziehungsmarketing
26
Relationship marketing
26
Brand
23
Markenartikel
23
Professional sports
18
Profisport
18
Social Web
14
Social web
14
Internet marketing
13
Online-Marketing
13
Emotion
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Football
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12
Luxury goods
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11
Athletes
9
Sport
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Sportler
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Sports
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Advertising effects
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Designation of origin
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Herkunftsbezeichnung
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Marketing management
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Marketingmanagement
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Werbewirkung
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Fashion
7
Mode
7
Brand loyalty
6
Customer integration
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Customer satisfaction
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Ko, Eunju
4
Aiello, Gaetano
3
Kim, Kyung Hoon
3
Vescovi, Tiziano
3
Bae, Joonheui
2
Checchinato, Francesca
2
Disegna, Marta
2
Ghaffar, Abdul
2
Hallmann, Kirstin
2
Hill, Brad
2
Islam, Tahir
2
Kim, Juran
2
Kincl, Tomas
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Richelieu, André
2
Sotiriadou, Popi
2
Agyemang, Kwame J. A.
1
Alexandris, Kostas
1
Alikhani, Ali
1
Anbuudayasankar S. P.
1
Anitsal, Ismet
1
Anitsal, Melek Meral
1
Anitsal, Selin
1
Arora, Nilesh
1
Asada, Akira
1
Babiak, Katherine
1
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1
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1
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1
Barbosa, Belem
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1
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1
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Bolton, Ruth N.
1
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1
Boyle, Peter J.
1
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1
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International journal of sport management and marketing : IJSMM
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
472
The journal of brand management : an international journal
355
The journal of product & brand management
339
Journal of retailing and consumer services
262
European journal of marketing : EJM
100
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
91
International journal of hospitality management
84
Journal of marketing communications
84
Marketing intelligence & planning
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of strategic marketing
68
SpringerLink / Bücher
68
Journal of promotion management : innovations in planning and applied research
63
International journal of advertising : the review of marketing communications
60
Journal of marketing management : MM
60
Marketing letters : a journal of research in marketing
60
Journal of international consumer marketing
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
International journal of internet marketing and advertising : IJIMA
58
Journal of marketing
57
The IUP journal of brand management : IJBRM
57
Journal of the Academy of Marketing Science
56
International marketing review
55
Journal of promotion management : JPM
55
Cogent business & management
54
Journal of global marketing
50
International journal of consumer studies
49
The journal of consumer marketing
49
Journal of fashion marketing and management
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Tourism management : research, policies, practice
44
Journal of travel and tourism marketing
43
European journal of marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of contemporary hospitality management
39
International journal of retail & distribution management
39
Journal of international marketing
39
Qualitative market research : an international journal
39
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ECONIS (ZBW)
84
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21
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30
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84
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21
From start-up nation to sports-tech nation? : a SWOT analysis of Israel's use of sports for nation branding
Dubinsky, Yoav
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 49-75
Persistent link: https://www.econbiz.de/10012523541
Saved in:
22
Athlete brand identity, image and congruence : a systematic literature review
Linsner, Annika
;
Sotiriadou, Popi
;
Hill, Brad
; …
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
Saved in:
23
Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement : editorial
Parvatiyar, Atul
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 255-259
Persistent link: https://www.econbiz.de/10012549080
Saved in:
24
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
25
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
26
Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys
;
Jublee, Daniel Inbaraj
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
Saved in:
27
Impact of brand personality traits on customer's brand commitment : case study: NIVEA hygienic products
Alikhani, Ali
;
Mokhtarian, Pooria
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 543-562
Persistent link: https://www.econbiz.de/10012622606
Saved in:
28
Store brand vs. national brand prices : willingness to pay ≠ willingness to accept
Boyle, Peter J.
;
Lathrop, E. Scott
;
Kim, Hyoshin
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10012622608
Saved in:
29
Configurations of cognitive and affective responses forming customer attitudes toward a luxury brand
Kim, Sooyun
;
Choi, Sunmee
;
Park, Geebum
;
Lee, Yeonjoo
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 598-613
Persistent link: https://www.econbiz.de/10012622611
Saved in:
30
Innovations in Major League Baseball catalysing factors : when winning is not enough
Richelieu, André
;
Webb, Andrew
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011849755
Saved in:
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