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isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"sports marketing"
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Brand image
Konsumentenverhalten
sports marketing
Brand management
103
Markenführung
103
Consumer behaviour
52
Markenimage
48
Sportmarketing
33
Sports marketing
33
Brand
24
Markenartikel
23
Professional sports
18
Profisport
18
Football
14
Fußball
14
Beziehungsmarketing
13
Relationship marketing
13
Social Web
13
Social web
13
Athletes
9
KMU
9
SME
9
Sportler
9
Branding
8
Emotion
8
Sport
8
Sports
8
Internet marketing
7
Online-Marketing
7
Sponsoring
7
Sponsorship
7
Marketing management
6
Marketingmanagement
6
Stakeholder
6
USA
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6
Brands
5
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5
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Richelieu, André
3
Abimbola, Temi
2
Hallmann, Kirstin
2
Hill, Brad
2
Sarkar, Abhigyan
2
Sotiriadou, Popi
2
Agyemang, Kwame J. A.
1
Aledin, Samil A.
1
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1
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1
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1
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1
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1
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1
Brownlee, Eric A.
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Carvalho, Cássia Liandra
1
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1
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1
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1
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1
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International journal of sport management and marketing : IJSMM
Qualitative market research : an international journal
Journal of business research : JBR
472
The journal of brand management : an international journal
355
The journal of product & brand management
339
Journal of retailing and consumer services
262
European journal of marketing : EJM
100
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
91
Journal of marketing communications
87
International journal of hospitality management
84
Marketing intelligence & planning
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of strategic marketing
71
SpringerLink / Bücher
68
Journal of promotion management : innovations in planning and applied research
67
Journal of the Academy of Marketing Science
63
International journal of advertising : the review of marketing communications
62
Journal of marketing management : MM
60
Marketing letters : a journal of research in marketing
60
Journal of international consumer marketing
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
International journal of internet marketing and advertising : IJIMA
58
Journal of marketing
57
The IUP journal of brand management : IJBRM
57
International marketing review
55
Journal of promotion management : JPM
55
Cogent business & management
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of global marketing
50
International journal of consumer studies
49
The journal of consumer marketing
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
Journal of fashion marketing and management
47
Tourism management : research, policies, practice
45
European journal of marketing
44
Journal of travel and tourism marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of contemporary hospitality management
39
International journal of retail & distribution management
39
Journal of international marketing
39
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ECONIS (ZBW)
69
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1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
3
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
4
Developing internal marketing strategies for measuring and managing employee-based brand equity
Baca, Granit
;
Reshidi, Nail
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 687-704
Persistent link: https://www.econbiz.de/10014430706
Saved in:
5
Brands in the eye of the storm : navigating political consumerism and boycott calls on social media
Dalakas, Vassilis
;
Melancon, Joanna Phillips
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014230860
Saved in:
6
Discursive interactions shaping online brand communities' social dynamics
Moura Lima, Vitor
;
Pessôa, Luís Alexandre Grubits de Paula
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10014292084
Saved in:
7
Brand bullying : from stressing to expressing
Kucuk, S. Umit
;
Aledin, Samil A.
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10013162191
Saved in:
8
Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
Saved in:
9
Determinants of personal brand construction of national football players on Instagram
Picinin de Rezende Costa, Ana Cristina
;
Hallmann, Kirstin
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 189-210
Persistent link: https://www.econbiz.de/10013362587
Saved in:
10
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
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