//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"International marketing review"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~subject:"Internationales Marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Designation of origin"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internationales Marketing
Designation of origin
76
Herkunftsbezeichnung
76
Consumer behaviour
60
Konsumentenverhalten
60
Brand image
41
Markenimage
41
International marketing
20
Brand management
16
Country of origin
16
Markenführung
16
Rules of origin
12
Ursprungsregeln
12
Country-of-origin
11
Brand
10
Markenartikel
10
Multinationales Unternehmen
10
Transnational corporation
10
China
8
Emotion
8
Consumer animosity
7
USA
7
United States
7
Country image
6
National culture
6
Nationalkultur
6
Auslandsinvestition
5
Corporate reputation
5
Firmenimage
5
Foreign investment
5
Cognition
4
Emerging economies
4
Kognition
4
Measurement
4
Messung
4
Schwellenländer
4
Animosity
3
Australia
3
Australien
3
Comparison
3
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
19
Systematic review
1
Übersichtsarbeit
1
Language
All
English
19
Author
All
Magnusson, Peter
2
Westjohn, Stanford A.
2
Zdravkovic, Srdan
2
Amine, Lyn Suzanne
1
Attia, Samaa
1
Balabanis, George
1
Bartsch, Fabian
1
Carneiro, Jorge Manoel Teixeira
1
Cerviño, Julio
1
Chansarkar, Bal
1
Chu, Kyounghee
1
Cleveland, Mark
1
Costa, Camila
1
D'Souza, Clare M.
1
Diamantopoulos, Adamantios
1
Garrett, Tony C.
1
Goldszmidt, Rafael
1
Gregory, Gary
1
Gülsoy, Tanses
1
Halimi, Tariq Abdullatif
1
Han, C. M.
1
Herz, Marc
1
Hong, Ruiyang
1
Hu, Zuohao
1
Insch, Andrea
1
Japutra, Arnold
1
Jin, Zhongqi
1
Kim, Kyung Ae
1
Knight, John
1
Koschate-Fischer, Nicole
1
Krüger, Tinka
1
Lee, Sung-kyu
1
Lynch, Richard L.
1
Majid, Kashef A.
1
Mandler, Timo
1
Martín Martín, Oscar
1
Mather, Damien
1
Moon, Byeong-joon
1
Nes, Erik Bertin
1
Oh, Han-Mo
1
more ...
less ...
Published in...
All
International marketing review
International business review : the official journal of the European International Business Academy
Journal of global marketing
8
Journal of international consumer marketing
8
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of international marketing
5
Asia Pacific journal of marketing and logistics
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
International journal of emerging markets
3
Journal of business research : JBR
3
Business history
2
Corporate reputation review : an international journal
2
International business and economics research journal
2
International journal of management and economics
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Islamic marketing
2
Journal of euromarketing
2
Journal of marketing
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
The journal of product & brand management
2
Asia Pacific business review
1
Canadian journal of agricultural economics : CJAE
1
China & world economy
1
Cross cultural & strategic management
1
Cross cultural management : an international journal
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Emerging markets, finance and trade : EMFT
1
Entrepreneurial business and economics review : EBER
1
European research studies
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Global business review
1
Health marketing quarterly
1
Hitotsubashi journal of commerce and management
1
Indian journal of economics & business : IJEB
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Información comercial española : ICE : revista de economía
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of business and emerging markets : IJBEM
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
2
Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
3
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
4
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
5
Examining the role of empathy on third-country nationals' foreign product purchase behaviour : a study of the growing international boycott against Israel
Halimi, Tariq Abdullatif
;
D'Souza, Clare M.
;
Sullivan …
- In:
International marketing review
34
(
2017
)
6
,
pp. 760-786
Persistent link: https://www.econbiz.de/10011799779
Saved in:
6
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
7
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
8
Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands
Moon, Byeong-joon
;
Oh, Han-Mo
- In:
International marketing review
34
(
2017
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011674208
Saved in:
9
Buy-national campaigns : congruence determines premiums for domestic products
Insch, Andrea
;
Mather, Damien
;
Knight, John
- In:
International marketing review
34
(
2017
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011674213
Saved in:
10
A store brand’s country-of-origin or store image : what matters to consumers?
Garrett, Tony C.
;
Lee, Sung-kyu
;
Chu, Kyounghee
- In:
International marketing review
34
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011674237
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->